green beads

Planning for Facebook | How to Post a Steady Stream of Exciting and Engaging Status Updates Without Running Out of Things to Say

We all know that maintaining a lively and exciting Facebook page is a great marketing tool for your handmade craft business. So, you create your page, spread the word about it, attract your first likers and then you post your first status updates.

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Handmade Twitter Blueprint – Free 7 Day Ecourse

Handmade Twitter Blueprint – Free 7 Day Ecourse

For the handmade world, Twitter can be like hanging out at the water cooler. It gives you a chance to have conversations with people who share some of your interests and offers an opportunity to broaden exposure for you and your products.

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Tiggywinkle- Decorative Felt Hedgehog Burlap Pillow 14×14

Question and Answer With Lisa | More Bang For Your Advertising Buck

As handmade businesses, we want a lot of bang for our advertising buck. I am as attached to the dollars in my Paypal account as you are to yours, and so I’m happy to answer questions about my strategy and share my wins and losses. As handmade business entering the advertising world, we have a few options for cost-per-click ads

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Valentine Card – Puzzle Pieces

Etsy Item of the Day | Valentine Card – Puzzle Pieces

This is a nice sappy card! Front: “you me” Inside: “we were made for each other” • CARD : one 5 x 7 folded card • ENVELOPE : brown fiber envelope, size A7 • INK : archival quality pigment inks (water and fade resistant) • PAPER : 80# kraft brown cardstock (recycled) • PACKAGING : [...]

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The Handmade Bookkeeping Spreadsheet 2.0 – Making Tax Time Easy

The Handmade Bookkeeping Spreadsheet 2.0 – Making Tax Time Easy

Tax time will now be made easy for any artist, crafter, or anyone that makes handmade goods. When it comes to bookkeeping, we’ve heard the requests of our community, and developed a one product solution to all of the handmade community’s bookkeeping needs that is specifically designed for the handmade artist and is very affordable.

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cherries

1,000 Sales in My First Year of Business on Etsy: Low Cost Marketing Strategies

I believe that businesses DO grow organically, but I also believe that you can fertilize your business for a more aggressive growth rate

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Your Etsy Relevancy Strategy : Do You Have One?

Your Etsy Relevancy Strategy : Do You Have One?

Now is the time for Etsy sellers to take action, but if you don’t have a clear strategy–all the work of renaming your titles and tags can be meaningless. A well defined relevancy strategy will help you set clear goals and the ability to make sure your title and tags are working together.

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Letterpress Recipe Cards and Recipe Box

The Scoop | Big Time Publicity Part 1

‘If only a celebrity wore my item or purchased from me… that would get me so much attention and sales!’

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pro hire

Now Hiring: Handmadeology Pro wants you!

Handmadeology Pro is looking to hire members from the Handmade community as independent contractors for various work this year. Depending on the project, work can be consistent weekly, monthly, and ad-hoc.

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The Treasury Blueprint – Create it Now – Save it for Later

The Treasury Blueprint – Create it Now – Save it for Later

This tool was designed to be a replacement for the old poster sketch that was available on Etsy. The Treasury Blueprint allows you to create Etsy Treasuries and save them for a later date.

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random

25 Ways You Can Start Establishing Yourself As An Expert Today

Anyone can become an expert. It doesn’t take a diploma or for Oprah to say you are {that may help though}. It takes practice, knowledge, skill, & recognition.

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How (not) to do a Trade Show Part 2

How (not) to do a Trade Show Part 2

So, Lesson #2 is to have realistic expectations of what you will get out of the show. Sure, there is always one exhibitor who does tons of business their first time out – but it will probably not be you, no matter how fabulous your work or how well you plan and execute your display.

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Cycles per Second 8×8

The Breakdown With John W. Golden – Product Lead Times

I try to give the customer my best honest guess as to when I will get their order out, and then I try to stay on top of that order. More often than not, I cannot accurately estimate how long it will take to get to an order, so I just have to give myself enough time to force that order out when I said it would go. I am still a work in progress when it comes to this.

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momentum-graphic-round-corners

Momentum 2012 | Ecourse (pro)

  As you know the first couple months that follow the holiday rush can be a slow time for Etsy sellers.  In the Momentum Ecourse we are going to cover ways to keep your momentum and build even more.  This is a slightly different approach  to delivering the content to you , as we are having [...]

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wood business card holder. slim.

How Much Money are You REALLY Making?

I made the mistake of waiting until January (tax time) to sum up all of my totals. After ringing up all of my supply receipts, totaling my Etsy and PayPal fees, alongside with my booth fees for craft fairs, etc. the conclusion became clear: my business expenses were near DOUBLE what I grossed in sales. I shouldn’t have been shocked, but I was.

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Small Embroidery Wall Decor – Blue Sea Grey Sky – Upcycled Wool

Blogging Your Way to a Stronger Brand

Do you have a business blog? Have you considered it, but thought it would take too much of your time? Once you have a blog built, it is fairly easy to maintain and if you are simply using it to help build your brand, you can post as few as 1-2 times per week, however, you may find that you enjoy it so much that you choose to connect with your readers more often.

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How to Sell the Roof Off a Craft Show

How to Sell the Roof Off a Craft Show

I recently witnessed her sell the roof off a lovely community center at a local holiday show. I had a front row seat from my Energy Shop booth and plenty of time to watch the magic of her day unfold.

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How To Exploit Hot Men and Sell Crochet on Etsy

How To Exploit Hot Men and Sell Crochet on Etsy

When we hear the term “sex sells” the image that comes to mind is usually of a sexy woman posed provocatively with a well-placed product. However, women make up a large percentage of the buying public so selling sex to them can also mean dressing up a product with a man.

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