10 Blogging Tips to Increase Sales
Anyone who has ever started a blog knows that the saying “build it and they will come” is a myth. It’s challenging to grow an audience from scratch. Attracting and keeping readers for your blog, as well as converting them into buyers, requires a strategy. Follow these 10 blogging tips to increase your sales, and you’ll see a positive change in your blog traffic and conversions.
Business Blog Strategies That Increase Sales
- Post your picture and tell your story. Put your photo above the fold on your site, because people want to know, like and trust you. They want to see you, hear your stories and understand why you do what you do. If your story or reason “why” resonates with them, they are more likely to become a loyal customer.
- Make videos. Post them to your blog after uploading them to YouTube. Why? YouTube is the third largest search engine. Plus, video is better at engaging your customers than the written word. Posting to YouTube will increase traffic to your website/online shop and convert lookie loos into buyers. Remember to optimize your videos for SEO in the title and description. Include your URL as text in the video and in the description.
- Make your blog readers’ lives better. People want to learn new things and be entertained. As a creative business person, posting your inspirations and creative processes are a given. Now, consider what you could teach people. If you’re a jewelry maker, you might post about the qualities of different gemstones or how to shop for quality handmade jewelry.
- Have an e-mail newsletter opt-in. An opt-in is a form you put on your blog where people can enter their e-mail address to subscribe to your newsletter. Sending a weekly newsletter is one of the best ways to stay fresh on your customers’ minds and get them coming back to your business blog/shop. Newsletters and opt-ins are other areas of your business that require a strategy, but are well worth the effort and don’t have to take much time.
- Use your blog’s opt-in to understand your customers. Test various opt-in headlines and free information guide offers to entice them to subscribe. Using your newsletter provider’s tracking tools, you’ll know which headlines and free info speaks to them. Then you can use that knowledge to better craft your product marketing messages, which will lead to more sales.
- Use Google Analytics. This allows you to track your daily, weekly and monthly blog traffic. It might not be fun, but it’s one of the best ways to understand what your readers and customers are most interested in. With analytics, you’ll know which pages/posts on your site are most effective and which ones need sprucing, as well as a host of other helpful information.
- Display logos. Has your product been featured on a website? Create an “As Seen On” area of your site where you post logos from all sites that feature you. Don’t worry if they aren’t high profile blogs. Logos of any sort will give your brand a sudden boost in credibility.
- Post favorable comments. Upload to your blog screen shots of Facebook and Twitter comments from happy customers and fans. This is solid proof to others that the testimonials you gather are genuine.
- Befriend your community. It only takes one devoted fan to bring many more to your site. Reach out to the people who comment on your blog. Show a sincere interest in them, and let them know they are appreciated. Your first 100 fans are the core of your business. Turn them into friends, and you’ll have a small street team of marketers for your products.
- Brand your business. Use your blog as an extension of your online shop to solidify your brand image. On your blog, repeatedly use the same colors and fonts used on your packaging, stationery and in your shop’s banner. A seamless look conveys that you’re a true-blue professional.
Monica Crowe helps creative, passionate women make more money doing what they love by leveraging their websites. She writes a blog and consults on blog installation/design and market research, as well as newsletter marketing campaigns. Crowe’s mission is to give business-minded women the knowledge they need to liberate themselves from the 9 to 5. Learn more about how you can free yourself to do what you love at www.monicacrowe.com.