Monday , 23 January 2017
15 Holiday Promotion Ideas

15 Holiday Promotion Ideas

holiday promo ideas

The holiday shopping season is upon us. You now have less than 2 months ’til the big day, and even less than that if you are considering the crafting and shipping times in-between. That means, if you want to make sure your products are at the forefront of your customers’ minds, you’ll need to push some clever promotions to tip them over the edge, getting them to buy. So get your marketing calendars out, and let’s fill up those dates!

Here is a list of 15 promotion ideas you could plug throughout the season:

#1 – Early Bird Specials

Offer a discount coupon or special sale to reward purchases made early in the season.

#2 – Repackaging for Savings

This could be half off a pair of matching earring when you buy a necklace, or combine a scarf, hat and gloves as a discounted gift set.

#3 – Post a daily deal

Deeply discount a single item every day for a designated period of time, such as during the 12 days of Christmas.

#4 – Secret Santa Sales

Host a secret coupon sale for only your e-mail list, or only your twitter followers, or only via a private requested Facebook message.

#5 – Give a gift, get a gift!

Offer to include a gift certificate or coupon for a dollar-off amount in all orders purchased during a certain window. That way buyers can buy a gift for a loved one, and get themselves a gift with the certificate after the holidays.

#6 – Throw in free items or samples

Pick a few days to be generous with the freebies. Let your customers know what cool bonuses they will receive if they purchase within a certain time window.

#7 – Bogo it up

Bogo sales are especially effective in person, at craft shows and other sales events, but they can work online too. Offer a buy 3 get one free, or buy one get the 2nd at 50% off, and watch your items fly off your physical and/or virtual shelves!

#8 – Free instructional PDF, purchase required

Create a high-quality, useful PDF for your buyers. Some themes could include gift guides to suit every person on their list, a care manual for how to store and maintain their new items, or a style guide if your items are wearable.

#9 – Free shipping

Everybody loves free shipping! If you have low-prices items, offer a coupon for free shipping that requires the purchase to be over a certain dollar amount so you don’t lose too much money on the deal.

#10 – Gift Guide Goodies

Create a gift guide and post it on your blog, offer a special deal for your items that are included in the guide. This can be done multiple times, as there are so many different people we shop for this time of year.

#11 – White Elephant / Mystery Gifts

Create a listing for a white elephant gift, and insight some intrigue into your customers. They don’t get to find out what’s in the box until they buy! (Let them know what the value is, so they know they’ll be getting a good deal – regardless of what they end up getting.)

#12 – Black Friday & Cyber Monday

Don’t forget the promos everyone will be on the lookout for. Be sure to use the tags Black Friday Etsy and Cyber Monday Etsy if you sell on Etsy during those mad rush days, and let your social media following know what to expect from you ahead of time so they can plan accordingly.

#13 – Preview Sales

Prior to a big sale weekend, such as Black Friday and Cyber Monday, offer your followers a sneaky chance to get in on the deal a day/week early. Let them pick over the good stuff before your release your sale to the world.

#14 – Pre-order Discounts

Working on a new line for the holidays? Show off some of your finished pieces (or in-progress pieces) via your Facebook or twitter page. Offer a discount to whoever is willing to pre-order the item before its official release.

#15 – Spread the Promotion Love

Collaborate with one or more other handmade sellers, and send coupon codes or small gift cards to the other shops in all of the packages you send out. As an exchange, ask them to do the same. This works especially well if you collaborate with non-competing shops, who cater to a similar customer base as you.

Good luck with your promotions! Please feel free to share any other holiday promotion ideas in the comments below.

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18 comments

  1. Great ideas! I like the BOGO idea. Will have to try it.

  2. Great idea with the free shipping when spending a certain amount. I have been wanting to offer that, but since my greeting cards are my best sellers, I don’t make enough of a profit to make that work with single cards. Off to create a coupon! :-)

  3. I started the beginning of Oct offering free shipping everyday, no max required. So will not be offering any other sales or codes.Not cost effective to offer more things up.

    But will be running a giveaway soon on face book featuring and promoting a new product available just in time for the holidays,so hope it increases sales!

  4. There’re some great ideas here. Thank you! I especialy like #5. Seems like a sure way to increase sales.

  5. I’ve done a few of these suggestions and found the special of the day with a deep discount on one item worked VERY well. Great ideas here. Thank you ;)

  6. Great list of ideas! This is something we do annually and run some of our biggest promotions for the twelve weeks of the holidays. We announce them to our fans on FB. It’s a great business strategy.

  7. Feathered Star Vintage

    Thank you for some super holiday selling ideas! HAving just opened my Etsy shop 45 days ago and still not caught up with listing, this will help with prioritizing! Love it! But have to admit, there are not enough hours in the day … or night … to get all accomplished! Such is Life!

  8. Great ideas to use in my brick and mortar shop as well. Traffic has been quite slow for the past two months. I am going to try all of these ideas.

  9. Great ideas hereAND good feedback from commenters!

  10. So many of these suggestions seem better geared towards non-handmade shops. I personally feel that sales of any kind undermine the handmade spirit and are better suited to big box stores. I want to be able to offer the same price to all my customers all the time. Anything else doesn’t seem fair in a way.

    • You certainly don’t have to offer sales or discounts if that’s not a part of your marketing plan. However, lots of people need a reason to buy NOW rather than later (we humans are procrastinators, even when it’s over something we love). So another way you could get people to hit the buy button, if you aren’t interested in offering any seasonal specials, is to emphasize how many you have left, or how much workload you have left for custom orders before the holidays hit.

      Hope these suggestions help! :-)

    • I make & sell hand made items, I always offer little extra gifts or free shipping or deep discounts. We have to compete with big box stores like walmart for example, so feel I need to do this to get them in.

      I been at this game for awhile since 2007, and honestly if you cannot offer your customers some kind of incentive & you not make a profit from sales then your prices for your hand made items are set too low, Learned this take a crash course in business.:)

  11. you don’t have small business Saturday posted. I am doing that one as well! I don’t sell on Etsy but sell on 2 competitors of Etsy, so they will help me some with gettin the word out. I also plan on doing a shout out on my face book page to connect with other small business and help each other spread the word about hand mades & discounts on each others pages.

    I will have a album and a featured photo of each business & not what there discount is or code, in turn I will ask there on line shops to do the same for me, hoping this way we can all spread the word & help eachother instead of me tackling this all on my own as 1 person. I also ordered small business Saturday totes and hope to have those in time to pass out to x amount of the first buyers as a freebie item to them. Have fun everyone & good luck!

  12. These are some great ideas!

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