Facebook Fan Page Networking Tips
Guest Post by: Hilary from Craft Blog Uk
Boosting your fan numbers and Facebook fan page engagement is not just about your own updates. Choosing great, relevant content to share is essential to keep fans engaged. However, off page activity is an equally important way of increasing likes and engagement on your fan page and should not be overlooked.
I have created this list of 17 useful tips to improve your Facebook networking.
The tips are designed specifically for when you are logged into Facebook as your page and not as your personal profile.
- Your fans are watching… Everything you post, like or comment on both on and off your page could be seen on both the Facebook ticker and in a fans news stream. Use this as a chance to show people how friendly / interesting / funny / amazing, your page is. As engagement with your existing fans increases so does the likelihood they will see your pages activity in their news streams.
- Spend 10 – 15 minutes at least, per day looking through your Facebook page ‘home’ news stream and interacting as your page. Click on ‘home’ in the top right when logged in as your page to see the news stream from all the pages you have liked ‘as your page’.
- Search for pages to like that fit into your ‘target market’ and complement your own brand. For example if you make hats then a page that makes handbags of a similar style and quality is a good connection, if you make aprons seek out cooking and baking pages.
- By commenting on the content of pages that complement your own products and page you will be seen by their audience, it’s a chance to engage with their fans as well as building up a potentially beneficial relationship with that company (guest blog posts / giveaways etc). If the fan page reciprocates your like or comments on your posts, their fans, which represent your target market will potentially see this in their tickers and news streams too.
- Use keywords to find relevant pages, and sort by ‘pages’ so you don’t waste time scrolling through groups as you cannot join a group as a page. Do some research into your market so you can find really great complementary pages.
- Look at the ‘likes’ of pages that you have found that do fit with your target market or the pages your competitors like and you will often find a network of similar pages for your page to connect with. Don’t like them all, be selective and take your time to interact with each page as well as clicking like.
- Don’t spam pages, especially not those of competitors.
- Rather than post ‘hi from your newest liker’ (oh so boring!) on someone’s wall, look through and comment on one of their existing threads – join the conversation, don’t fly post! With the new timeline pages this is even more relevant as posts by ‘others’ on pages are now tucked away and not so visible as previously.
- When you are posting as your page you don’t need to add a tag to comments and if you do it can look spammy.
- Don’t like or comment on anything you don’t actually like. Be genuine, seek out the stuff that you do like.
- Share content from the complementary pages you have found. It’s a great way to get noticed by a page and to get seen in news streams. Only share content that you think your fans will really enjoy and don’t overdo it as it can affect your ‘Facebook edge rank’ – ie how many of your fans actually get to see your posts.
- Use the ‘most recent’ drop down when checking you pages ‘home’ news stream. This way you can be in the first few to comment / share something from one of your pages likes. Your comment has more chance of being read by the page and the following commenters this way. Come back to the comment later and add more to the conversation.
- Don’t copy and paste any messages – you are a spammer if you do and Facebook will not appreciate it. Be a sociable and chatty human being and you won’t get in trouble for spamming!
- Try and write more than just a one word comment. Writing a question on a page’s post rather than a statement, like ‘wow, that’s lovely’ can help develop your relationship with that page and importantly the fans of that page as any that have commented on the post will also see the reply you get. (don’t ask stupid questions, give it a little thought!)
- Visit your pages activity log, this can be found in the ‘manage’ drop down of your admin panel, click on use activity log. Pick up on your previous interactions, everything you do is logged here – get involved and be part of the conversation, don’t post and run. For example if you posted ‘Good luck at the fair’ then you can visit and ask how it went or comment on their next update if you had missed it in your home news stream.
- Read my ‘All Killer, No Filler’ post if you are tempted to get involved with ‘like ladders’ and ‘marches’, the post further explains my Facebook strategy.
- Always keep in mind your target audience, some connections you thought would work well may be a waste of time, don’t be afraid to unlike a page if you no longer think their posts are relevant.
Be sociable, give your page a voice of its own and start actively bringing potential customers over to your fan page.
Have fun with your facebook networking! x Hilary J