Thursday , 31 July 2014
I'm always on the lookout for creative and cheap ways to promote it and spread the word about my Etsy shop. I've kept a list of 25 really good ideas shared by other Etsy sellers, or something that I stumbled upon at one time or another.

25 Creative and Cheap Ways to Promote and Spread the Word About Your Etsy Shop

Robot CUFFLINKS

Robot CUFFLINKS |by: CosmicFirefly

Guest post by: Pepi’s Musings

I’m not an expert at marketing or advertising but since I started my jewelry business, I’m always on the lookout for creative and cheap ways to promote it and spread the word. I’ve kept a list of some really good ideas shared by other Etsy sellers, or something that I stumbled upon at one time or another. I haven’t tried every single item on the list so if you have any insights, I’d love to hear them! Here’s a list of 25, but I’ve also included some useful links with a lot more info and ideas.

1. Submit your work and your Etsy shop for free on any of these promotional websites:
http://www.craftjuice.com
http://craftgawker.com
http://www.craftstylish.com/share
http://www.craftytips.com
http://www.designstolove.com
http://www.plaincraft.com
http://tryhandmade.com/promote-handmade
http://coolmompicks.com/yourpicks.php
http://thehandmadedirectory.com/directory
http://etsylush.com
These are just a few examples but there are tons of websites targeting handmade products and crafts. Here’s a list of 120 websites, courtesy of Indie Pretty Projects. And here’s another list here - some of those may overlap.

2. Submit your shop to renowned blogs in the indie crafts sphere. It’s free but you need to do some homework to single yourself out from the numerour requests they get on a daily basis.

3. Create a Facebook page for your shop. You can see mine here.

4. Create a blog. Blogging is not for everyone, of course, and I’m sure this deserves an entirely separate post in itself, but if you have a creative mind and have lots to share with the community, this can be a great way to build a network and market your craft.

5. If you have a blog, you can submit your blog posts to other blogging sites with more traffic. I recently submitted my post about Heartsy to the Handmadeology website, and it got picked up by Tech Crunch! If you like to make tutorials, check out the Totally Tutorials blog, and also submit yours there.

6. Use your family and friends – they want to see you succeed the most! Keep them posted on what you’re working on and what’s new in your shop and your schedule. Word of mouth can be a very powerful advertising tool sometimes.

7. Create a Youtube video to promote your art – it can be a series of photo slides, a tutorial, or a video of you in the process of making something.

8. Put your shop links in all your email signatures (except your day job one, of course).

9. Advertise for free on Project Wonderful. Some Etsy sellers offer free ad space on their blogs as well – browse through the forums or just ask around to find who they are and contact them directly.

10. If you make jewelry – wear your designs. This is the best way to showcase your work and get people to notice it and talk about it.

11. Visit local venues that have bulletin boards and post your business cards or mini catalogs there. Those can be the local coffee shop around the corner, local centers for adult education and arts, or the local public library.

12. Visit your local public library or go to bookstores and hide your business cards in books that target your audience. You can also create bookmarks with your business info on them, and ask if you could hand them out to customers.

13. If you live in an area with lots of colleges and universities (and if college students are your target audience), visit the campus and post on their bulletin boards. You can also contact sorority houses and see if they would be willing to organize a house party.

14. Create a newsletter. It’s the best way to keep in touch with your customers and let them know what’s new in your store and what you’re working on. It can also be a great way to offer them discounts and seasonal offers, and attract more return customers. I use Mail Chimp, and I’m still working on my newsletter but if you’d like to sign up, you can go here.

15. Cross-promote your work with other Etsy sellers. Find another seller whose products could complement yours and collaborate together to create a new item. See this example. Their customers could become your customers too! Another idea is to trade props for your pictures. If you have a close group of Etsy friends, you can also create a package of the business cards for each shop and everybody can include it in their orders.

16. Offer a referral program (or a coupon) to your customers. It can help you gain return customers.

17. If you travel a lot for you day job or vacation, leave some promotional materials in the hotels where you stay (mini catalogs, business cards, discount offers, freebies, etc.).

18. Host a house party. Sometimes telling people that you run a small business is not enough. They may know the big picture of it but have no idea exactly what you’re capable of creating. Show them! Invite some friends over and share your work over wine and cheese, or afternoon coffee.

19. Host a giveaway. Competition and scarcity always attract people.

20. Join an Etsy team. Teams are great for building a great network of friends on Etsy – don’t forget that sellers are also buyers!

21. Create treasuries. Or join an Etsy team for making treasuries. Being in a treasury increases the chances of your shop being noticed by more people.

22. Include your location in your Etsy profile. Many people search for local artists and this is how they will find you. You can also get a lot of offers for wholesale from local indie shops and boutiques.

23. The Etsy forums are a great source to find information about promotion ideas. You can see a long list of online venues for promotion here. In this thread, you can read about the pros and cons of different social media and marketing tools. And here is another discussion on creative ways to promote your shop.

24. Get an interview feature on someone’s blog. There are tons of Etsy sellers who love to showcase others’ work on their blogs and would love to interview you. Just search the forums to see how’s looking for features.

25. Participate actively in the community. Whether it’s by participating in the forums, contributing to a team, following other people’s blogs and commenting, or chatting on Twitter.

You can find another extensive list of creative ways to promote on Almcleary blog here. Also, for a list of 101 ways to make more sales online, check out this blog post.

I’d love to hear about your experiences and what you do to promote your shop that has been successful. Please comment below.blog ad1

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54 comments

  1. on item #24 you mention getting feature interview on someones blog…how doyou find these blogs, there are so many out there I get lost…

  2. Great info, thanks for sharing with us.

  3. Trish,

    I am always looking for people to feature on my blog. I have a regular Friday segment: Featured Crafter. http://www.crafte-blog.com

    That’s just one. I don’t know of a directories.

  4. What fantastic ideas. It almost blows me away and I do not know where to begin. I have been dragging because it seems my shop gets very busy and then suddenly I go two weeks without a sale. This is definitely a pattern I have been following for about six months. Hard to understand. All the good ideas mentioned above will help me stay busy during the down times, or in between the times I am working on a new project. Many thank yous!

  5. Great ideas! Thanks so much for sharing them. I’m just starting on the path to make things happen, and I’m bookmarking great websites and articles… this is absolutely one of them. If I may comment honestly on #12 as a consumer and a library and bookstore lover, it can be a turn-off to find marketing material in books and magazines. (To me, it’s similar to finding an advertisement under the wiper on my windshield.) That’s a personal opinion, of course, and it may work for some. So, if it does, then go for it! I’m just adding a thought in considering the reaction some people may have. Again, thanks for all the great ideas you shared!

  6. I love Love LOVE the idea of a combined business card package, of sorts. My town has a really great creative community that always tries look out for each other. This is just another way we can help each other out!

  7. Fabulous information! Wow, the time you put into the sucess of others is astounding. As a person just starting with Etsy, I cannot get enough help and info. I am the sponge and you are my water! Thank You!

    etsy.com/shop/flowerandbudjewelry
    Please keep me in the loop!

  8. This is fantastic !! So many resources in one post ! I love the bookmark idea – nobody does that here yet :-)

  9. Thanks for the list. I have bookmarked this and now, just need to find a couple extra hours in the day………..or give up sleeping! Can’t see a way to do all that’s on my TO DO list now!

  10. Thank you for sharing these marketing tips, and best of all, “free” fits my budget!

  11. I’ve hit the jackpot!!! Great post!! Live backlinks are THE key to driving traffic to your shop, but, we need to remember that too many start to look like spam to Google, so, curb your enthusiasm just a little, otherwise over doing it becomes a double edged sword!!

  12. I love every article on Handmadeology!

  13. I love this post! The suggestions are awesome, and I plan to incorporate as many as I can. Thank you so much! :)

  14. Thank you for these great tips I’m printing this article out and I’m planning on reading it later today and implementing these great tips.

  15. GREAT article – lots of useful information. Thanks for sharing!

  16. These are great and what a lot of work you put into this article.
    And thanks for a great idea. I have a blog where I feature craft artist and have featured many Etsy sites but not on a regular basis. From now on every Friday will be Etsy Day.

  17. What a wealth of knowledge! Thank you for the amazing tips. I love the one about hiding cards in books. So clever :)
    xx
    Karen

  18. Love this article too! So many diff links to choose from to list shop too! Attending Creative Estates Conf this wkend so I will be sure to network & continue this when conf is done! Love doing giveaways too or featuring another etsy shop.

    Anyone interested in trading blog/shop buttons (as long as on crafty side??) please email me! thx!

  19. Thank you for all the ideas! I have several I plan on working on right away! I also was wondering how you find blogs that feature others? My shop is really new so there isnt much, but do I just email bloggers? I have a blog too and would love to feature other etsy artist but im not sure how to go about it, just emailing them? Sorry if this is confusing.
    Crystal

  20. Thanks for all the great info. I am a great crafter (if I do say so myself) my challenge is the computer work, the promos, FB etc… so thank you for helping me with that part of the mystery!
    my FB page: I need the love.
    http://www.facebook.com/pages/AttiTUTUde/135294473190899
    Thanks again! Love it all.

  21. I want to be #25 on the 25 ideas!! Every one of these are great! Thanks for compiling them. Find the ones that work for you and keep the others in mind.

  22. I love the idea about leaving your business card in library books. I definitely target young moms and I read the same books as them.

    I would love to be featured by anyone who is looking for someone to feature…I both craft and blog.

  23. Hi everyone,
    I’m so happy you like the article! Sorry for the late reply – I can never figure out how soon posts get publish after submitting them so I always find out a week later lol.

    I’d love to hear from others about what they do to promote their shop in a creative way. I’ve been reading and gathering so much info for the past year, and it’s helped me a lot, so I decided to start a blog and share all these things with others. Feel free to follow me or check back frequently for more marketing tips and other fun stuff:
    pepidesigns.blogspot.com

  24. I’ve been trying out blogging communities for a while as a way to bring people to my shop and gain interest in my own blog.

    The two I’ve used the longest are kaboodle.com and blogher.com
    Kaboodle does take some time to gain traction as you need to build a network. Blogher however doesn’t require anything on your part other than to post an article. I can easily get a 100 views to one article without it even being featured on blogher.

    I have most recently signed up momblognetwork.com – same general concept as blogher but for moms – and zimbio.com Both of these communities pull your posts directly from your blog. Momblognetwork requires nothing else on your part though if you promote yourself there there’s a better chance of being featured. Zimbio also pulls your articles direct from your blog, but you do need to go in and publish them from your queue into the correct zine category.

  25. Wonderful tips! I soo needed these. Thanks so much!

  26. A very helpful post! Thanks!

  27. Awesome, much-needed collection of ideas!

    I’m feeling completely overwhelmed by all of the information available, and all of the work that needs to be done to promote a website or shop(above and beyond the actual work of creating designs and products!!), so I am extremely happy to have found this post.

    I plan to offer a free print or card/envelope of some of my artwork to my Facebook fans who recommend my page and can get, say, 15 or 20 of their friends to “like” me. I thought this might be a good way to build my fan base and meet some potential customers. Now I just need to find the time and energy to set this up!

    Thanks again,
    Dawn

    aphotica.com
    aphotica.etsy.com
    facebook.com/aphotica
    cafepress.com/aphotica

  28. Cool. If you dont know how to put your shop links in all your email signature,I made a tutorial here… http://thepixelprince.tumblr.com/post/3373358676/how-to-add-your-etsy-shop-banner-to-your-gmail

  29. THANKS so much for posting this–so helpful!!!

    tinkeranniebelle.blogspot.com
    tinkeranniebelle.etsy.com

  30. Great tips , thanks!

  31. Awesome suggestions! For promoting, I stamp shop name (Berry Sweet Treats) and website on all my packages. Also, I am working on free goodie bags of small handmade shop items to give away with craft show sales.

  32. Thanks for the great tips….I am going to check them out…Always looking for new ways to promote my business….

  33. Thank you for the sage advice. This is one of the most helpful and practical posts I’ve read. I will employ several of the ideas you’ve offered.

  34. This is GREAT. Wonderful ideas to promote your ETSY shop.

    THANK YOU

  35. I love to feature Etsy shops and sellers on my blog, The Steady Hand. If you are interested you can email me at aprile@thesteadyhandblog.com. The first feature is Free and I charge $25 for each post after that. I only publish 1 feature a week and promote it all week so that you get individual attention. Thanks!

  36. Thank you all for the positive comments, I’m happy to help. If you have any ideas, please share!

  37. always read these posts and enjoy.
    A question…..would automatically sending a newsletter to your customers/buyers be considered spam?

  38. Thanks for the links but there are a few that are down or are not accepting submissions.

  39. Thank you! I appreciate all the great ideas and food for thought you provided in this article! As I read, I clicked all the links you shared(to open in a new window), but kept reading on your article.

    Now off to get my second cup of coffee and continue reading! Again, thank you for taking the time.

  40. Wow! What a great wealth of information and very helpful tips for promoting Etsy shops! I’ve bookmarked this list and will definitely get to work on my self-promotion. Thank you so much for putting this together! :)

    Jocelyn
    DesignsbyJocelyn.etsy.com
    Mod and Vintage-Style Jewelry and Hair Accessories

  41. These are great suggestions. I know someone mentioned not having enough time to do all of these, but I think it’s important (after the excitement wanes) not to try to do everything at once. Pick one or two that you can fit into your schedule i.e. pick one hour a week (or whatever works for you) to submit photos to. Or start making a tutorial for a future holiday and give yourself plenty of time.
    I’ve started taking some time away from my creation time to do marketing – because who cares how much to make if no one knows about it :D
    Great article as always.

  42. I feature 1 Etsy Shop that is kid / baby related on my blog weekly – details on how to get involved are at this link http://blueberrysquash.blogspot.com/2012/04/handmade-friday-new-feature.html

  43. I own a website called Hand Made in Michigan. It is at http://www.mi-made.com. I really like all of your ideas. Could you check out my site and give me any ideas how to promote it?

    Thanks

  44. I have a shop at etsy https://www.etsy.com/your/listings?ref=si_your_shop and i like all the ideas posted here.

  45. This is a really great list for Etsy sellers – thank you!!

  46. Great tips, I don’t have a shop at etsy but I have my own online store of handmade products http://macondoartisans.com/ and I can use some of these advises.
    Thank you!

  47. Hi! What great tips! I cannot wait to use some of these. I am looking for all help I can get as I opened an Etsy shop only two months ago. Does anyone know of anyone who would features Etsy shops on their blog, facebook or twitter? Check out my shop at http://www.etsy.com/shop/cheldesigns. Thank again for all the ideas, I will definitely be trying some of them out!

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