Wednesday , 1 October 2014
There are 3 key business statements that are key in helping guide you in your business planning. To be successful, every business, no matter how big or small, should take the time to prepare them. It is important that they don't simply reside in you head.

3 Planning Statements for Your Small Business: Write it Down, Make it Happen!

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3 Planning Statements for Your  Small Business: Write it Down, Make it Happen!

There are 3 key business statements that are key in helping guide you in your business planning. To be successful, every business, no matter how big or small, should take the time to prepare them.  It is important that they don’t simply reside in you head. The exercise of writing them down will help you fine-tune your ideas.  W hen the concepts are written in black and white, they become much more concrete.

Planning Statements

1. Brand Position Statement: What your brand is all about

2. CompanyMissionStatement: The core values your company adheres to

3. Vision Statement: The long term goals you have for your business

 

Below is a little more information about each statement:

1. Brand Position Statement:

I wrote in detail about the creation of a Brand Position Statement in the article:

Creating a Brand Identity for the Creative Business. It is a concise statement of what your brand offers, including what sets you apart from your competition. It should ideally be one sentence.

2. Company Mission Statement:

This is different from the Brand Position in that it is broader in nature. It states the non-negotiable values that your company (and you) will not budge on.

Are you committed to the absolute best customer service?

Do you incorporate ‘green’ efforts in a certain way?

Are you dedicated to making products that help children learn?

Is your art created through a technique that you will not veer from?

3. Vision Statement:

This states where you see your business going in 2, 5, 10, etc. years. This one is often the most challenging to encapsulate. Often, you are making products, marketing and keeping your business going, but it is vital to establish your longer term goals so that you can make a plan to get there.

Do you want to quit your day job and devote yourself to your business full time? When?

Do you have an idea for another line of products? When would you like to launch?

Do you want to sell via your own website?

Would you like to expand your distribution?

These statements do not have to be overly fancy or wordy. As long as they are simple and actionable, you will find them incredibly helpful.

Keep them in place where you will see them often. I keep mine on a sticky note near my computer and also in my journal. They will keep your business vision at the forefront of your work and will be a daily reminder of your business goals.

 

 Creating a Brand Identity for the Creative Business

Creating a Brand Identity for the Creative Business continued

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10 comments

  1. Thanks for the reminder! Your “Creating a Brand Identity” post has been reverberating in the back of my brain since reading it :) Now it’s time to put it on paper!

  2. Nice guideline, it took me few months of thinking, writing and rewriting where I want to go with my business and as an artist.

  3. All good things to consider for small business owners and timely as people plan goals for the new year.

  4. Good, solid advice, thank you! It’s easy to get caught up in the day to day & ignore the very things that will bring your business together.

  5. Very helpful post! Great way to focus as I prepare goals for 2012! Thank you!

  6. THANK YOU! As an ex-marketing industry player, I have been talking about “branding” since I started my new little venture…but now the idea of actually writing it down makes perfect sense! Thanks for pointing out the obvious marketing 101 tips – very sound advice.
    I look forward to exploring your blog further as your world is just a new discovery for me!

  7. Thanks for the article. Great info. The other thing I had to just plain memorize, is my one sentence answer to the question “What do you do?” I learned it had to be quick, packed with info, and easy for people to understand. I’m a walking, talking business card now!

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