Monday , 22 December 2014
If you just realized that you have clicked your refresh page button for your Etsy shop for the 10th time within the last hour, it is time to do something slightly more productive to get your online shop found again. Here are

3 Steps To Freshen Up Your Etsy Shop and Be Found Again

Champagne Crystal Necklace, Teardrop Pendant, Sterling Silver, Bridal, Wedding, Handmade Jewelry

Champagne Crystal Necklace : by Fine Heart

Guest post by: Fine Heart

If you just realized that you have clicked your refresh page button for your Etsy shop for the 10th time within the last hour, it is time to do something slightly more productive to get your online shop found again. Here are

3 Tips to Help Freshen Up Your Etsy Shop and Be Found Again

1. Add new items.
I know it has been said a million times. But really, add new items. If you are not selling, it is even more imperative to add new items in order to be found. Need to be convinced?

Scenario A
Someone is following your shop via Twitter, blogging, Facebook or just on Etsy in general. Think of this someone as your secret-admirer, internet-stalker type but in a good way. Then, you add something new to your shop. Now, this secret admirer will probably check out your new widget. Since they already like your stuff, they will most likely post it on their internet planet. In turn, their internet planet finds your shop. So now, you have connected with people who have not seen your stuff before.

Scenario B
Some Etsian is bored and is killing time by scrolling through the “Promote Your New Listings Here” threads which dot the Etsy Team worlds. (Yeah, you know you’ve done that once or twice). So now, you have something to add to those threads. Then, instead of someone else’s shop getting discovered by other bored Etsians, they are clicking on your link and checking your stuff out! Not to mention that your link creates a new relevant backlink to your shop which as we have discussed before is always a good thing.

Scenario C
Someone on Etsy or even Google is looking for a bright blue widget. All your widgets are beige and red. So of course, your items are not coming up in their search. Now, you add a blue widget, they search for blue widget, and your item comes up. They find your shop! They can heart your shop or add you to their circle. Again, their internet planet is made aware of your shop’s existence.

Practical Hint:
Go through your shop and see if there are colors, types or styles which are simply not represented in your listings. Then, either make the item, or if it is actually laying around, take a picture and list it! You may just hook up with a new someone or someones who would have not found your shop otherwise.

2. Redo Pictures.
No time to make something new, and much less take a new picture of it? I have an easy cheat. I am talking about a very easy change here. Move your pictures around.

Yes, it is that simple. Sometimes, a fresh set of eyes on an old photo will tell you something new. Like – “oh the bottom of that picture cuts off the bottom of the item when in the thumbnail view”, or “that third photo which I hated ages ago, shows a better angle of this widget”.

Solution? Simply switch which first photo represents the item. This gives your shop a new look with minimal effort.

Now, sometimes the photo situation is more dire and does need ‘surgery’.

If I can’t find a decent picture to use as a first picture, then I go back and re-edit the picture. Now, this is best done with the original picture file. Again, a fresh look at things may give you information you did not see before.

Practical Hint 1:
Look at all the original pictures taken for the listing, then, pick only one or two to redo (remember time is an issue), then work on only those pictures with a time limit.

Practical Hint 2:
Re-cropping a picture gives the viewer a different angle of the object. Or, it can give an item a new look or feel. Sometimes all the pictures in your shop begin to look the same, both to you and your audience. One solution is to change them up a bit. Create a new drama or ambiance for the item. This could mean the difference between someone who clicks on your shop and lingers, or someone who clicks in and out.

Practical Hint 3:
Edit your photo’s lighting. Sometimes a lighter picture gives better detail on a sparkle, a color representation, or a pattern. Fix dark photos and at the same time, make the pictures ‘pop’ off the page. I’ve gone back to my original jewelry pictures to see if I can make something a little brighter and to avoid gray undertones which generally makes jewelry dull on a computer screen. I make sure to keep the colors the same as the actual item. But, I do find that making a photo ‘pop’ off the page adds that wow factor which makes a huge difference in the attention the listing gets.

Once you’ve done some photo surgery, you’ll find that your previously neglected listings will get new hearts. Then as the Etsy world turns, hearts can lead to treasuries, which can lead to more views, which can lead to new circle peeps, and yes, Virginia, sometimes even sales.

 

Green Amethyst Prasiolite Y Drop Necklace

Green Amethyst Prasiolite Y Drop Necklace

3. Rewrite.
I know. I think I just heard a collective groan. You have probably done it a hundred times – for each listing. And yes, I have too.

But sometimes, switching words around does get your item found faster. When I write a lot of descriptions in one sitting or even day after day, I tend to repeat myself. Even I begin to get bored reading my own descriptions, or I tend to use the same keywords over and over.

Here are some reasons why you (and by that I do mean me) need to rewrite:

A. You’ve changed.
Hopefully, as time has passed while owning an online shop, you have learned a thing or two about marketing. The way you described your item 10 months ago, may now sound ‘odd’. Today, you are more polished. You know your target market better. And yes, you know how to entice them to click and buy.

B. Seasons have changed.
Re-write descriptions to match the needs of the moment. Is a new holiday coming up? Maybe this is a great way to freshen up a listing which was written for a “bright summer dress” to be “perfect for that holiday dinner party”. You get my drift. Give your audience a reason to need your item. Also, it helps to give the impression that you are in the shop right now and busily working on the new display window for them! You don’t see Macy’s leaving their bikinis and surfboards up in their display window in the middle of the Christmas season do you?

C. Etsy changes.
Go to Etsy’s front page. (Yes, insert yet another collective groan here). Okay, now look at the way Etsy has changed how random people will search on the site.

On the top left corner, right below the bright orange Etsy logo are four critical links. Currently it says – Fashion, Home & Garden, Kids, and Holidays. Click on one of the links and you will see what Etsy is trying to promote for that season. Below the large graphic design style box are three boxes. These change and rotate all day long so there are lots of chances to join in and be relevant.

Currently, there are words like “Gifts under $50″, or “Geometric Decor”. These boxes give you hints on what to use as keywords to become more relevant to the Etsy search.

One Last Practical Hint:
Scroll down below the three boxes and check out the words under the header “Trending Now”. Yes, this is how you know what is being searched for on Etsy or what Etsy is telling people what to search for – take your pick. Either way, these trending words, eventually become the keywords used for the three boxes above. So, use these keywords to help get your shop found on Etsy.

Two Quick Rewriting Tips to Remember
A. If you add certain keywords in your title, to be Google relevant, you need to add the same keywords in the first line of your listing description.

B. To be Etsy relevant, you need to repeat your keywords and key phrases in both your titles and your Etsy tags in order to be easily found on page 1 of Etsy search.

Moral of the Story:
You shop being found again will take a little effort on your part. But, with some help from your internet planet, Etsy hearts and circles, new eyes on new photos, and relevant keyword changes to meet Etsy’s search, your views will increase and next thing you know, you will be neck high in packages to send out to your new found clients.

Be sure to check out the Fine Heart blog for even more awesome articles about selling on Etsy!fb ad 2

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44 comments

  1. These are great ideas. I have done the ‘rearrange photo’s and ‘new products’ thing before and each time it gave my views a little boost.

    :-)

  2. All of these suggestions are great! I have tried most of them except Part C- the Etsy suggestions! I’ll give those a try next!

  3. Yup, yup yup yup yup! Me and pictures, boy I tell you what. I think I’ve photographed and re-photographed every item I have at least 5 times. And I still need to re-do them! But I totally agree with every tip here, and I was one of the collective groaners…

  4. thanks for the great tips! off the freshen up my etsy page – and add new items! :)

  5. Great and simple ideas that won’t require you to change the world.. thank you so much!! :)

  6. Great tips, thank you for the renewed inspiration!

  7. Very to the point. We are looking forward to freshening up this little car wreck we call a shop! Thank you for the great information!

    -the Mixed Species guys-

  8. This is a really good post. I know it is repetative but some of us need to hear things many times or be reminded. And yes, I did groan a few times too.
    Thanks,

  9. Great tips, something I needed to here and try out. Thanks.

  10. Thanks for a new spin on some useful ideas!

  11. Thanks,for all these wonderful tips

  12. Great post Tim!! Same stuff you’ve been telling me for three years, but it is always good to revisit it, as we do “mature”, and can always do better, especially now that the relevancy search has changed the game!!

  13. Great post Tim!! It’s the same stuff you’ve been telling me for the past 3 years, but it is always good to revisit it now and then, especially now that Google has changed the relevancy search game!!

  14. I must admit to having a few groans of my own but these are good tips. Thanks so much!

    http://www.etsy.com/shop/SharonOrella

  15. Great suggestions. We might think of these things on our own, but it helps to get a nudge, thanks.

    http://www.etsy.com/shop/LunarSkiesJewelry

  16. Excellent reminders, Tim, thank you …

  17. Thanks for the great ideas!
    I love your image: Champagne Crystal Necklace. Is there any way to get tips how this was photographed? I photographed my crystal finial & it looks very different: http://www.etsy.com/listing/80905337/vintage-lamp-finial-large-crystal

    I learned so much from Handmadeolgy! Thank you all!

    • Hi Judi. Thank you.
      One suggestion is to take the picture at an angle to your object which not “straight on”. So, for example, the DMV requires us to be absolutely straight on facing the camera. However when you open a Vogue magazine, the models are usually posing at an angle in relationship to the camera. Think of your items as Vogue models and take a photo from different angles. Two reasons to use angles:
      1. The light will refract on the crystal differently from different angles.
      2. You will tend to get a more 3d feel for the object when you see more than one side at a time. I hope this helps! :)

  18. Great ideas and suggestions. I need to redo all my pictures, then re-write all my descriptions, titles, tags, shop announcement.

    I have one questions that maybe everyone else knows how to do it but I don’t. How do you set up an Anchor text word or phrase?

    Thanks!

    • Hi Dolores! On our Etsy sites, we cannot set up anchor texts (I assume you mean the word on a webpage which is clickable). You can only do links, and the links are only live links if the links relate back to a page on Etsy. If you are taking someone off Etsy, the link will only show up at text but it is not clickable.

  19. Thanks for the tips–especially the ones dealing with looking at Etsy’s front page!

    All the best,

    Karen

  20. The information is highly relevant and the comments re-enforce all that you have shared.
    many thanks,
    Deanna

  21. Yvette, thanks for your response-so appreciate it!!!!!! have a good weekend everyone!

  22. Excellent advice! I particularly like the part about finding relevant terms. Etsy is constantly changing & we should Too.

  23. Thank you for the great tips! Will be updating!

  24. Great steps! I do almost all of these each time I renew…it’s a process, but it’s worth it!

  25. Agree with Story Tellers Vintage. It is a good idea to redo the listings at the time you relist the item or renew one that is sold. This way, you won’t get overwhelmed to try to do all of them at once, but eventually, you will get to your entire shop’s listings.

  26. Thanks so much. I think I may finally understand the relevance system thanks to your clarity here.
    Off to put your suggestions into action.

  27. I don’t know what I would do with out Handmadeology! The daily helpful hints are a must in my life. I had learned so much from them all, and this latest one is the best! I have done some of what is mentioned with my photos, an it makes so much since to get those key words every where! I need to do another check and look at my tags too…Gosh I wish there was a person that could double check our Shops Look, would that not be a gift to around us all! We just keep learning new things every day….

  28. Um – sorry if I’m just blind – but where on the front page are these “3 boxes” and words like “trending now”??

  29. Oh – not the front page. I see them when I click on “Fashion”. OK never mind.

  30. Thank You for another GREAT Post! I have used much of the Information on SEO that I have learned from you in my Etsy Shop and Always Read, and Save anything you write.(I have put my name on your email list) This Post comes at a time for me when I am so Busy making new Pottery, I don’t seem to have time to Take pictures and list my work. Dah! I am taking your Advise Again and spending some more time on my Shop!
    PS LOVE YOUR JEWELERY TOO!

  31. Great tips. Another thing I will do is update color tags. For example I might change “cobalt blue” to “sapphire blue” if sapphire is that month’s birth stone.

  32. Wow. I commented almost a year ago when the article was first published, just read it again, just learned something new!

  33. I just rearranged the order of photos for my listings, then rearranged my shop. It looks brand new to me!

    Next stop, New Items!

    Thank you!
    Adriann
    http://www.madamesaslowscurio.etsy.com

  34. Thanks for the tips–especially the ‘be relevant’ information. Good refresher on what to look for.

  35. These are great tips. I’ve been out for the Jewish holidays and do need to update and rearrange.

    Thank you.

  36. This is so true. I once have my handmade clutch which I thought were very pretty but only a few hearts it although I work out do hard to make it appear no 1 page in search. It was almost there for 8 months but nobody wanted to buy it. And then I re do the photos and edit it as I learned from photography tips I read here in handmadeology, within a week I got sales and order for that clutch until it was sold out. I sold 15 of that clutch alone.

  37. Another informative article. Can’t say thanks enough!

  38. Great tips! Thank you for sharing :)

  39. Thanks for the great tips… so many of these I never thought of. Very useful!

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