3 Tips to build your own brand “identity”
Don’t you just cringe when you hear phrases like, “brand identity”, “brand strategy”, and “brand positioning”? Me too. In fact, I think they are a bunch of mumbo jumbo for something so simple: connection to your customer. I am certain several very popular brand strategists are now mad at me but for the sake of the creative biz owner, lets take a different approach.
I wish creative business success (a.k.a. making enough to support yourself full-time) were as easy as opening an Etsy shop, listing items, and shaa-zaam, SUCCESS! Now you would also think since we have creativity on our side building a brand with that wow factor would be a synch–yet many of us pour ourselves into our creative endeavor and are lucky to gross enough to pay for our supplies. That’s just not going to cut it!
I am on a mission to adjust the creative biz owner’s attitude towards spending some much needed time building their brand. To get you started here are 3 tips to help you with the foundation. I will be back around soon with more tools.
Tip no. 1: Build the brand of you
Since your creative biz is 100% reliant on your ideas, your willingness, your passion, and your production time bring your brand back to home base. Your brand IS you–As a creative business owner your brand and you are one in the same. Your ideas, your big vision, your purpose, and your mission are the brand. Be a brand you are proud to wear everyday.
Tip no. 2: Be Brand-centric
Your brand will drive your business when you tune into what it is you want your business to do. Is your mission to educate, inspire, motivate, or be a trendsetter? Whatever your mission, be true to you and your brand will emerge. Your product is an extension of your brand–your brand is the carrier for your purpose.
Tip no. 3: Stick to your BIG idea
It is easy to start an idea and quickly run in 100 directions. Not only are you lost, so is your customer. What got you to your “ah ha” moment and what made you decide you wanted to be a creative biz? What one idea was it you wanted to share with the world? Your brand is still there.
For more on branding your handmade business check out more articles by Andrea HERE.