Tuesday , 13 November 2018
There are alternative options to Etsy, such as Artfire, Meylah, Storenvy, Indiemade, Retailr, etc., and they're all definitely worth looking into. But truth be told, nothing has taken off and stuck the way Etsy has. When I started in 2010, there were approximately 400,000 active sellers on the marketplace. Today, there's well more than a million and counting.

31 Days to Build a Creative Business: How to Sell on Etsy {Day 11}

31 Days to Build a Creative Business: How to Sell on Etsy {Day 11}

Welcome back to Day 11 of the 31-Day Build a Creative Business series! Today we’re going to discuss how to sell on the handmade marketplace, Etsy.com.

You can find all the 31 Days articles HERE.

There are alternative options to Etsy, such as Artfire, Meylah, Storenvy, Indiemade, Retailr, etc., and they’re all definitely worth looking into. But truth be told, nothing has taken off and stuck the way Etsy has. When I started in 2010, there were approximately 400,000 active sellers on the marketplace. Today, there’s well more than a million and counting.

Here are some tips for getting a head start when selling on Etsy:

Take fresh photographs

Make your pictures bright, crisp, and clear. Without good photography, your product simply will not get noticed. Your photographs are a very important part of your visitor’s first impression, so please take the time to polish and perfect your listing photos.

Write proper listings

We’ll discuss some basic copywriting techniques in an upcoming post within this series, but for today, remember: (1.) Your customer can’t touch the product so you have to describe the physical experience for them, and (2.) if you don’t take the time to list your product properly, you can’t expect the customer to give you the sale.

I see too many Etsy shop listings that look like they belong on Craigslist, i.e.:

5″ x 11″

Black with white trim

wood frame

No – n.o. Your visitor won’t go for this! Welcome them into your shop by pretending that you had a physical storefront, and a potential customer just asked you for more detail on this particular item. In actuality, that’s what they’re doing when they click on a picture in your shop, and you need to take the time to properly respond to their interest.

Start spreading the word

Again, this is all part of building your creative business, and we’ll discuss this further in some upcoming posts. In the early stages of a shop, time is most certainly on your side. Start a blog by the same name (or if you already have a blog, start a shop by the blog’s name), and use Instagram, Facebook, Pinterest, and Twitter.

Set up all of your social media accounts and invest some time establishing them now, so that when you get busier (and time becomes harder to come by), you can choose which social media outlets are most enjoyable and beneficial to your small business.

Create an experience for your customer

Think about your favorite booth at an art show. It’s an experience. It has atmosphere and ambience, and it compels you to take a piece of it home. That’s what we’re going for inside your Etsy shop.

Think of what your brand represents: is it warm? Magical? Cozy? Bright? Exciting? Innovative? Informational? Dainty? What adjectives describe it best? And once you’ve identified those adjectives, does your shop send that message upon arrival?

What might you do to create an atmosphere and ambience that compels your visitor to take a piece of your business home?

Start now

Just for kicks, have a look at my first sale. (For the record, my heart just swells every time I see that picture, and I broke many of the rules I preach today. :) Why did I take pictures of my bracelets on a cell phone? I have no idea.) Please realize that your business will evolve, and you’ll refine your approach as you grow.

Etsy is only the beginning

Please remember: I consider Etsy a starter home for a budding creative business, and I suggest you do too. It’s not the end-all, be-all of selling online, and it’s a common disillusion that your business will take off the minute you open shop on Etsy.

I offer one-on-one small business coaching, and Tim and I teach a course for online sellers. From my experience, it typically takes a few sessions to crack three common Etsy myths: (1.) “If you build it, they will come” – the idea that everyone will know about your store as soon as it opens on Etsy, (2.) Share the maker’s story in your listings, and (3.) List as many items as possible. (You’re more than welcome to sit in on this video I shot exclusively for the Build a Better Creative Business Course to bust these myths.) Save yourself some time, and throw those outdated ideas out the window.

Next up: it’s time to get down to the nitty-gritty, and if you’ve already opened shop, then this is the moment you’ve been waiting for. Coming soon in the series, we’re going to talk about copywriting, traffic-building, connecting with your potential customers, and making your online storefront a success. If there’s something specific you’d like to ask (or want me to cover), now’s the time! The first Q&A is a few short posts away.

Thanks so much for all of the great questions you’ve submitted so far.

P.S. Tim and I mean business when it comes to helping you build yours.  In fact, we’re launching a course to help you do just that: Build a Better Creative Business. Are you struggling to get found on Etsy? Join us in this live classroom where proven experts in the field will show you how to stand out in a crowded marketplace and help your customers find you! Click here to learn more.

 

Hey Tim here, I have been selling my metal furniture, jewelry and trees on Etsy since 2007.  I have been there and done that and I am still selling!  (my shop) Through the years I have learned first-hand how to market my shop.  I have also been writing about selling on Etsy since 2008 and coaching Etsy sellers in every niche imaginable.  I am the owner and chief editor of Handmadeology and the author of How to Make Money Using Etsy.  The following 10 tips for selling on Etsy will help you understand what it takes to become successful on Etsy.  10 Real Tips Fpr Selling On Etsy 

31 Days

Get registered for the webinar with Lisa HERE.

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2 comments

  1. Oooo, think I’ll revisit my listings!

  2. I would love to know if Instagram might be useful. I haven’t explored it and I have no idea how it works… also what about Flickr? I worry that my items (many are photos) which could be good or bad in terms of these photo sharing outlets… also I can’t really buy in bulk or have everything physically able to take shots of… how can I do these things if things aren’t selling and I don’t know if they will or not. Every time I list I get excited and I spread the word but …

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