Tuesday , 25 June 2019
Priority number one is getting your product to the customer intact and properly packaged. Consider your experiences with shopping online in the past.

31 Days to Build a Creative Business: Packaging 101 {Day 7}

31 Days to Build a Creative Business: Packaging 101 {Day 7}

This is Day 7 of the 31-day program! Welcome back. Today we’re discussing product packaging.

You can find all the 31 Days articles HERE.

It’s an incredibly important part of selling online because it’s the first time you make a physical impression with your customers, and it’s what can turn one sale into a lifetime of repeat business.

Here are a few things to consider when packaging your product:

Packaging Your Product

Priority number one is getting your product to the customer intact and properly packaged. Consider your experiences with shopping online in the past. When your order shows up at your door, the business either (1.) WOWs you!, (2.) is an average experience delivering exactly what you expected, or (3.) disappoints you in some way. Your goal, of course, is to WOW your customers every time.

As I said earlier in the series, I recommend buying shipping supplies in bulk. Wholesale envelopes and boxes are much less expensive in larger quantities as compared to buying them individually. A quick Google search for wholesale shipping suppliers will get you started.

Additionally, I’m always looking for ways to improve my packaging, as it means a lot to branding. Keep an eye out for new and improved packaging ideas on Pinterest.

Ship-To and Return Labels

These can and should tie into your branding. For the Energy Shop, I have my logos and matching font printed onto return address labels and stamps. I print the ship-to address by hand, and I try to keep the entire outer presentation of the package clean and neat.

For a faster and more convenient approach, you can also print the ship-to out on the computer (Both Etsy and Paypal offer this feature). The following companies are good for shipping labels and business cards, among other things: Vistaprint | Moo | Next Day Flyers. And I repeatedly order my address stamps from Tickled Pink Paper + Ink on Etsy (she can do just about any font or logo).

The Finished Product

My product ships inside of a padded envelope, labeled as described above. When you open the envelope, you find my jewelry in a colored box with a personalized, printed box top that lists the meaning of the gemstone used. It’s wrapped in ribbon with a matching business card tucked neatly inside.

My packaging has evolved over time, and yours will too. Continually strive to improve and personalize the experience. If you find yourself amazed and delighted by something that comes in the mail, ask yourself: What’s making this feel so good? Why does this piece of mail feel special? And then ask: How can I add some element of this pleasant experience to my creative business?

What do you do to make your orders feel special upon receipt?

That’ll do it for Day 7. See you tomorrow!

P.S. Tim and I mean business when it comes to helping you build yours.  In fact, we’re launching a course to help you do just that: Build a Better Creative Business. Join us in this live classroom where proven experts in the field will show you how to brand your business for success. Click here to learn more.

31 Days

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13 comments

  1. Thanks for reading! I can hardly wait to hear: What do you do to make your orders feel special upon receipt?

  2. Great article today Lisa, thanks. I’ve not yet sent my first order but one of my ideas is to package them using hay as cushioning (eco friendly!) and wrapping the box in French newspapers, finished off with some brown string. What do you think?

  3. If anyone is tempted to see the beginnings of my business called French Vintage Me, you can check out my Facebook page: https://www.facebook.com/FrenchVintage.me
    Your articles are helping me to round off all my research before I begin my selling :)

  4. I mount my jewellery on white card with rounded corners. The top has a black satin ribbon wrapped around, with a silver foil label branded with my logo to secure it in place. The whole thing goes into a padded envelope along with my business card & a repeat customer discount card.

    I keep wanting to put my jewellery into a box or pillow box of some sort, but with the postage pricing on royal mail in the uk at the moment, that would knock the package up in size, and rates. Going from £1.50 p&P to £4 P&P is a big leap. I’ll probably offer it as an optional gift wrapping service though, so that people can opt for cheaper P&P if they wish.

  5. I am still in the research phase of my Art Business, but I will never forget how Awesome it was to order something off of Etsy and the Packaging was just as fantastic as the item. I loved it! This was great advice and I am loving this series!

  6. You are so right about the evolvement of packaging. I think there have been about 5 different ones for my product until I FINALLY found the cost-effective, time-efficient and most stunning to greet my customer upon receiving an order.

  7. I can tell you Lisa, it doesn’t. It’s a constant process of gradual improvement.

  8. Thank you for including the link to my shop in your article!
    These business tips are wonderful as well!

  9. Currently working on my website and I like to hand write thank you notes for my customers, in this economic climate I am thankful for their custom and I feel this added 1 minute to each order shows that. Thanks for all your advice.

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