Sunday , 21 April 2019
Welcome back to Day 15 of the Build a Creative Business 31-Day Series! Today we’re going to discuss social media and what outlets work best for which kinds of businesses.

31 Days to Build a Creative Business: Social Media Basics {Day 15}

31 Days to Build a Creative Business: Social Media Basics {Day 15}

You can find all the 31 Days articles HERE.

Welcome back to Day 15 of the Build a Creative Business 31-Day Series! Today we’re going to discuss social media and what outlets work best for which kinds of businesses.

Facebook

How many of our grandparents now have Facebook accounts? I had to start with this outlet because it’s by far the most popular social media outlet right now, and it doesn’t look like it’s going anywhere anytime soon. I think every small and creative business should have a Facebook fan page. There’s simply no better way to connect with your customers.

Here’s how to create a Facebook fan page for your business:

From your Facebook “Home” tab (the newsfeed page), click “Pages” in the left-hand column.

At the top right-hand corner of that tab, you’ll see a “+ Create a Page” button. Click on that button.

The rest of the process is extremely user-friendly. Choose which type of business you own, fill out the information, and voilá! You have a Facebook fan page.

Here’s how to link your Facebook fanpage to your Etsy shop:

From your Etsy account page, click “Info & Appearance” under the “Shop Settings” category in the left-hand column.

Under the heading “Links,” you’ll find a check box for a Facebook page and a Twitter account. Click “Link a Facebook Page with your shop” to connect the two.

This results in a “Like” button under your shop banner.

Twitter

Contrary to popular belief, Twitter is not for advertising. Please oh please, do not go through your own shop and tweet product after product … that’s the quickest way to get a mass number of “unfollow’s”.

Twitter is for networking. It’s for reaching out to your peers, making connections with customers and role model businesses alike, and contributing to your industry.

Here are some beneficial ways to use Twitter:

Tweet your favorite author thoughts and questions about their latest book.

Tweet the bloggers you read a comment or a suggestion for their next post.

Tweet an article or story you loved

Tweet your favorite news reporter a juicy lead on a story in your industry

Tweet your favorite Real Housewives whatever you’re thinking while you watch their show over a glass of wine (er, wait a second. Maybe that’s just me). Don’t look for evidence; I always delete them in the morning! :D

You get the picture. You can link this account to your Etsy profile as well.

Here’s how to link your Twitter account to your Etsy shop:

From your Etsy account page, click “Info & Appearance” under the “Shop Settings” category in the left-hand column.

Under the heading “Links,” you’ll find a checkbox for a Facebook page and a Twitter account. Click “Connect with Twitter” to link the two.

You’ll get a “Follow” button under your shop banner.

Pinterest

Some days, I honestly wonder how I got on without Pinterest. I love an inspiration board, and this is the ultimate, virtual version. Even better: I use it for business! In the Build a Better Creative Business course, I recommend building a board as an exercise in brand-building. Here are some examples of how you can incorporate this fabulous site with your creative business:

Energy Shop Pinspiration board: I built this board to represent the Energy Shop Jewelry brand, and I share pins and do “pin it to win it” give-aways (which I then share on Twitter and Facebook). I recently talked about platform-building for this series, and this is a great example of the web of networking that you want to create for your business. Yes, the online storefront is the money spot, but you can build the atmosphere and ambience of your shop through social media.

Marketing Creativity board: This board represents my blog, and I pin inspirational quotes, some of my articles, fabulous logo designs, packaging ideas, etc. It’s where I share with people who are also interested in creative business building.

And check out my Pinterest profile. You’ll see that I included the names of my businesses, as well as my location and website address. This helps people in my area find me, and directs traffic to my website.

Instagram

I’m a new user, and by no means an expert, but I’m learning. One of the profiles I follow is an Etsy shop owner (jewelry) who is seemingly make a killing off the instagram platform. Here’s what they do to draw up business:

They have an account by their shop’s name

They post likable, trendy pictures of their products

They #hashtag like mad

They answer inquiries in the comments section of each photo

They show prices (their jewelry is very affordable, so when people see their cute designs, they go gaga!)

They link to their Etsy shop with each photo shared

 

I’ll be trying this in the future, and sharing as I go.

What did I miss?

These were my go-to social media favorites, but I’m curious: what have I missed?

What are your favorite social media outlets?

P.S. Tim and I mean business when it comes to helping you build yours.  In fact, we’re launching a course to help you do just that: Build a Better Creative Business. Join us in this live classroom where proven experts in the field will show you how to build a shop that sells. Click here to learn more.

 

Get registered for the webinar with Lisa HERE. 

Related Posts Plugin for WordPress, Blogger...

12 comments

  1. This is a great article, thanks for sharing this! My top fave platforms are Instagram and Twitter where on Instagram I love to Heart and Comment on pictures of people that are in my target market, and by simply connecting this way rather than trying to push the sale is actually the natural way to get that sale. Plus, because they are in my target market, I can easily relate to their photos and so the interest is genuine.I love to connect with people and Twitter is also great for this. I used to bombard my Twitter feed with “New Listing”, “Just added” etc tweets, until I read a post which explained that on Twitter you should use your personal name to better connect with like minded people and tweet smartly.

    Also, my Instagram is connected with my Facebook Page and Twitter account so I sometimes share on all platforms, sometimes just one. Spice it up for your target market.

    Lastly, I wanted to thank Energy Shop for sharing so many great pearls of wisdom in the recent articles, and it finally got me- its ALL about THEM! The customer wants *everything* to be about them! All for selfish reasons which I finally understand and it made such a huge difference in communicating the product. So thank you! -Eva, xx http://www.feelingwild.etsy.com :)

  2. Hi Lisa,

    Thanks again for your tips.
    Any advice on how to use Linkedin for your business??

    Abiye
    http://www.etsy.com/shop/accessoriesbyabiye

  3. Can you explain what a “Pin it to Win it” contest is?

  4. Interestingly I have posted a few things on Reddit and it brings in quite a few views to my shop. They have an Etsy section.

  5. I read recently Pinterest set up new rules to discourage Pin-It-To-Win it contests (http://socialmediatoday.com/massarogi/1491491/pinterest-contest-guidelines-updated-what-you-need-know) I am confused as to how to run the contest under these new guidelines. Your pin says “1 entry for each like, repin, or comment” but since your not telling them what exactly to pin, does that make it okay…please advise…

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>