Monday , 18 December 2017
I've been on a huge learning curve since beginning my online business in October 2010. It was so frustrating in the beginning to have to learn so much. I felt like I need to rush in order to catch up! Here's a few insights I've learned in the past few months:

5 Things I’ve Learned From Selling On Etsy

 

Wedding Button Bouquet Neopolitan Pink

 

I’ve been on a huge learning curve since beginning my online business in October 2010.  It was so frustrating in the beginning to have to learn so much.  I felt like I need to rush in order to catch up!  Here’s a few insights I’ve learned in the past few months:

1.  Building a business is like building a house.  It has to be done one careful brick at a time.  It is a process.  Be comfortable with the process.  Take it one step at a time.  In no time at all you will have added to your knowledge pool.

2.  Take great photos.  This was perhaps the most frustrating part for me.  I am a photo hobbyist so it was disheartening to find my photos weren’t good enough for my online store (etsy.com, in my case.) Part of the problem for me was the conversion to digital photos.  Part of the problem was having a good enough camera.  When those issues were finally resolved, I had to figure out

-  How to get the lighting right.
-  How to upload the photos,
-  How to photo-shop them.

The bonus is that now people comment on how great my photos are!

3.  Be patient and flexible. In the beginning I didn’t have any sales.  I decided to add vintage to my shop along with my bouquets.  These brought more people into my shop and I began to make a few sales.  Maybe that won’t work for you, but cover all of your bases.  While I want to sell my button bouquets more than anything, I need to bring in an income and I’m willing to make some adjustments until my bouquets really take off!

4.   Do your homework.  While there is much to learn, it is well worth the effort.  Set aside some time each day to learn about RSS feeds, SEO’s, taking a great photo.  Every little thing bumps us up to a more professional status.  Once I began taking better photos, I was invited to join and display my products on a number of other sites.  The more sites that have me, the better my chances for sales.

5.  Network.  I joined teams on Etsy, Linkedin, Stumbleupon, Twitter, Facebook, Flickr.  It’s time consuming, but that’s part of marketing. Each day I spend several hours marketing my products.  There is so much competition out there that we have to be diligent.  We have to tell as many people as possible that we have a shop and it’s the best shop with the best items!

Stay tuned for the 5 best ways to take better photos.

Good luck!

Article by: Angela’s Artistic Designs 

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7 comments

  1. Great tips, thank you. Perseverence really is the key, isn’t it? x

  2. Thanks for the tips! I agree with the frustration of #2; taking great photos, I am still working on getting my lighting right, I use a home made light box with natural and florescent lighting but am still not happy with the lighting, thinking about moving out of the lightbox and into a more open space with all natural lighting. -Mark

  3. It’s great to know that other people spend as much time on the computer as I do. You are definitely right that marketing takes time. Thanks for the great tips.

  4. I’ve been here since August 2010, and I’m still behind that learning curve for #4 and #5! I get frustrated because when I spend time networking online, I lose creativity time. Thanks for the encouragement.

  5. This is a great article. My watch shop is closed down due to my moving or you could see how wonderful my husband takes pictures. It is not just my opinion. But then it is my sister’s so she could be a bit biased too. But he does everything the articles tell you to do so I think they are pretty good. lol I think my Helenslightreadings.etsy.com shop could have better pictures. But gosh I am still learning all the time. I hope you continue to do well and I wish you the best.

  6. Great post! LOVE your work. What a unique and creative idea. Wishing you continued success!

  7. Straightforward, sound advice. How does one eat an elephant? One bite at a time! I would love for my jewelry making to be my full time job, but alas, it is not.

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