5 Tips For Promoting Your Handmade Business Using Squidoo

feather cup small. no.92 by: villarrealceramics

Using Squidoo to Promote Your Handmade Business: Here are the tips

When it comes to promoting, the size or type of business hardly matters. You just cannot expect people to come knocking at your doorstep with little or no knowledge of the business. Hence, a good marketing technique is one of the very first things you need. However, gone are the days when business promotion meant investing tons and tons of money? The Internet can help turn a handmade business into an effective profit fetching investment. Squidoo is one such wonderful Internet medium used by countless owners of handmade business. But the question is how do they use it for business promotion? If that is what you are asking for, then here are some amazing tips.

Optimize the keywords

In optimizing your Squidoo page for the search engine results, choose a set of effective keywords. In order to ensure that the page gets viewed by people, add the right variations and keywords. For instance, start by adding keywords that you believe are apt for the lens. Here lens denotes the term used by Squidoo to describe web pages. However, for better results, you can consider downloading the browser plug in named “SquidUtils”.

They don’t charge anything for the tool. Moreover, it makes your task easier by suggesting variations and keywords. As an added bonus, every keyword that you select gets highlighted by the tool. In doing so, it gives you an estimate of the searches for that exact phrase or word on Squidoo.

Infuse the Squidoo lens with multimedia content

This invariably means that using a collection of well-written product descriptions is never enough. For instance, think of a landing or sales page on a website. Now, how many of them are displayed as plain text? Of course, the number of text only pages is negligible. Hence, be sure to have a multimedia rich Squidoo lens. It should be able to make good use of images, video content or RSS. Additionally, it must also include other variations of interactive media supported by Squidoo.

Link your website to the Squidoo lens

This is no doubt an important strategy if you want the prospective buyers to visit your website after viewing your Squidoo lens. Therefore, be sure to add an “About Me” module. Apart from introducing you, it also gives an insight into the products. Add some background information on your topic of discussion. This not only builds trust but also prompts visitors to take an instant interest in your site.

Flaunt yourself as an expert or specialist in your field

If you have a niche or specialty, then be sure to reflect it on Squidoo. Create a lens about it. Start by giving an overview of the field, product or service. Next, link the lens created to the business lens. And, in case there is a subspecialty that you want to reflect as well, then simply get another lens created.

Have a SquidZipper lens created

SquidZipper is the name used for a co-brand lens type on Squidoo. There are times when visitors look for a particular business type in their respective zip codes. Now, this may help business owners who have an in-person presence. If you specialize in consignment sales then you may find tons of interested customers. The idea is to make it easier for them to find you out.

People are advised not to limit themselves to site promotions only. You can create lenses that speak about your interests. There are several ways you can actually profit from sharing knowledge about your field of interest or specialization. Do remember always that by creating engaging lenses, you have an amazing collection in a relatively small time. However, don’t take our word for it. Go, apply the techniques and see the results yourself.

About the author: Alia Haley is a blogger by profession. She loves writing on technology and autos. Beside this she is fond of cars and watches. Recently an article on remote control cars attracted her attention. These days she is busy in writing an article on Reflecting Telescope.