5 ways to have your best season of the year
It’s amazing how quickly the thirty days that make up the holiday season go–but those thirty days can put cash back in your bank account, gain you a whole new customer base, and prepare you for a great new year. Make the most of your holiday season by adding a little more to your holiday plan. Yes, just popping up at a craft fair or renewing on Etsy will have a positive impact BUT I think you can beyond that. Create some assurance that this season is setting your up for next year, selling the brand you worked hard on in preparation, and above all else don’t let the hectic-ness get the best of you.
I will write on how to restore some of balance and keep the momentum for next year in a couple weeks–for today here are 5 ways you can be sure and have your best season of the year:
Be a customer
I know you have a projected sales goal in mind but make your customers feel it was more than worth spending their money on you. You too are holiday shopping so remember what it feels like to be a customer during the holidays–rushed, busy, and there is always a “don’t forget” list somewhere around us. How can you make your customer’s experience just that much better? By providing excellent and complimentary customer service. Things like shipping dates, order confirmations, giftwrap, and timely correspondence are all great for going above and beyond.
Make it something special
This compliments your customer service–make buying from you a special experience. Wrap their packages with care, even include a free gift or a thank you card with each customer’s order. Even in the throws of a holiday fair it’s ok to take your time and be careful. Leading up to the sale continue to create buzz by writing new blog posts, sharing new gift ideas, and adding new items to your shop. You are better than the big box stores–show your customer’s how this is true.
Create your own cut off point for shipments and do everything in your will leading up to that date to get as many people back into your shop as possible. Send thank you notes to those who bought from you during this entire year. Offer them free shipping or a nice discount on buying from you again. Thank them for being your customer and helping to make your business what it is.
Gift it forward
In addition to sending promotions to your current customer list, encourage them to forward it onto a friend. You can send gift cards to your shop and let them be good into the new year. Create a referral program now and capture those who have already bought from you again.
This is a tip for you that I can’t stress enough–stay organized! Track inventory, where your sales come from, and where you sell most. These are great pieces of information that can help you all year. With such a large influx of sales this time of year you can quickly see what sells best and to where. This takes the guessing out of where to begin in 2012 and it helps you keep this momentum when you are exhausted from these past thirty days.
Here’s to a fantastic holiday season!