Standing out in the sea of sellers on Etsy is important. Here are a few tips from ideasthatbloom .
I used to have a shop on here for a few years where I sold accessories for female sports fans. Did well, but not great. I decided that I needed to completely change my product line into something fun and easier to make inventory stock. (The former ended up being a lot of custom orders…lost it’s luster after a while and became a nuisance when I would see a sale.)
I started doing recycled art last August, but didn’t really focus until about October. I did three craft shows to test the market, and because it was well received I moved forward with it. Knew this was something I could easily build up inventory. I work f/t, go to school, am single (so guess who cuts the grass??), and found this works much better for me than the sports items. And they were very seasonal and only good if the team was doing well!!
There are several others shops that do some of the same work as I do, so I have to find ways to make myself stand out. (I welcome competition; it makes me focus on doing a great job.) A few rules I use are:
- Focus on 100% customer satisfaction. If I’m not 100% satisfied with the item before shipping, how can my customer be?
- Ship within two days of payment (this is my personal goal). Customers don’t want to wait weeks for an item, unless it’s super detailed or stated in the description.
- Gift wrap each item with my shop label so the recipient has my info too!
- Respond to all customers inquiries within 24 hours, if not sooner
- Offer custom orders if possible. I may not have an item made with a particular can, but if it’s something I can get I’ll do it. That will be one happy repeat customer!
- Don’t promise something you can’t do. It’s okay to say no, but kindly explain why…especially if you know the outcome won’t be quality work.
But mostly…enjoy what you are doing and promote, promote, promote!!!
Good luck to everyone with their Etsy shops as well!
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