How to Host a Sweet Holiday Event
7 Easy Tips to Have a Fun and Profitable Holiday Event
Participating in a holiday craft fair or open studio event is no easy task. However it can be a great way to meet new customers and to get them to follow your work throughout the year. Avoid feeling overwhelmed by tring these seven simple tips to make it go smoothly.
Welcome anyone who comes into your space as if you were saying hello to an old friend that you were inviting into your home. Let visitors know that they can ask you questions about your process and your artwork. If you acknowledge visitors during an event setting, they will have a better understanding of you and your work, and be more likely to purchase a piece.
2. Wing Man
Enlist your best, most friendly chatty-Cathy to be your wing man. Have this friend help greet, answer questions about your work, talk up your etsy site, grab lunch and cover for you while you go to the restroom. Your wing man will also be a big help if a crowd that comes through.
Have your business cards, bio and artist statement hung or sitting in a prominent place so visitors can easily see them. You can hand them to people as they come in or while you thank them for visiting. Include business cards in all purchases to help drive traffic to your online store that is open year-round. Make sure all materials have your contact information on them. If you have pretty postcards, by all means, use them.
Have a place for people to sign-up to follow you by email and snail mail. Have text explaining that you will not sell or mis-use their information and that it will be only for keeping them in touch with what you are doing with your work and online discounts that you give throughout the year.
Have food and water available. Holiday fairs and open studio events can be exhausting so it’s nice to have a few snacks on hand to make your visitors comfortable. It’s a nicety that people really appreciate.
Give a demonstration or explain your process. Have samples of your work in different stages. What are the steps of making a piece? If you are an oil painter, how long does it take for each layer to dry? How many days, weeks or months does it usually take to finish a piece?
7. Try Outs
Make a small space for people to give a technique of yours a try. Cutting paper designs, using a certain brush, or felting a small ball as an ornament are all examples of how to get people involved and a good way to entertain kids while their parent’s shop. Visitors will appreciate your work more after giving it a try and will have had lots of fun giving it a go. It creates an excitement in your space that will draw people in and open up conversations.
The more visitors get to spend time with you and understand why you create, the more likely they are to buy your work and tell their friends about you. Whether you’re hosing an open studio or participating in a holiday fair, these tips will help you stand out from the crowd, be more professional and have a lot of fun while you’re at it. Sweeten your holiday event for both you and your visitors this year!
About Kate Farrall
Kate Farrall of Make Your Mark Creative is an art marketing expert who teaches creatives and small businesses how to get eyes on their work through professional marketing and stellar communication methods. When not in the garden picking bugs off her vegetables or taking photos of them, she can be found helping others reach their goals through on-on-one coaching sessions. Subscribe to Kate’s art marketing e-updates and you’ll get a guide to Crafting Your Artists’ Elevator Pitch.
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