SEO or search engine optimization is the best way to drive traffic to your blog from search engines like Google, Yahoo, and Bing. The info-graphic below defines 8 simple steps for optimizing your blog for search engines. Proper SEO can drive traffic to your blog everyday and will help grow your creative business.
Some of the above principles can be applied to your Etsy shop.
Understanding Etsy SEO:
SEO is sometimes difficult to understand, but it is vital to the growth of your creative business.
Getting your Etsy Shop and Etsy items found on Google can be a difficult task, but with the proper research and placement of specific keywords, you can begin to dominate small niches and move up in the Google search. There are a few things you need to keep in mind when you are looking for keywords to use.
When looking for keywords and phrases, shopper intent, search volume, and keyword competition are the 3 most important factors that determine a good key word.
Shopper Intent First — The most important factor to look at when figuring out the value of a keyword or phrase is intent. When picking a good keyword to analyze, pick words or phrases that people interested in your items would search for. You know your product best. Once you determine what these words and phrases are, use the Google Keyword tool to find more suggested words and analyze them to see if they are worthy of using. I will explain more about this later in this article.
Volume Second — When determining the value of a keyword or phrase, you need to look at the search volume. Are there enough people searching per month for a term on Google to even consider optimizing for it? (The Google Keyword tool provides this info for you). If you answered yes, then you have to ask yourself if it is possible to rank for that keyword? It will be extremely difficult to rank on Google for a high volume term such as ‘garland,’ but easier to rank on Google for lower competition, small niche, 2-3 word phrases such as “paper garland”.
Keyword Competition Third – A key word can have a high search volume on Google, but that does not mean it is a good key word or phrase. You have to know how many competing pages there are according to Google and the competition on Etsy. These two factors can help you determine if you want to use a key phrase or not. I will also cover more about this later in the article.
Small Niches Always- Why would you want to focus on a small niche? Smaller niches are searched less on Google every month, but they also have less competition. The smaller amount of competing pages, the better the chance your shop will rank on Google for a particular keyword.
Check Handmadeology’s manual on Etsy SEO right here on the blog. It is packed full of links covering every area of SEO for your Etsy shop.