A Pep Talk on Self-Promoting
Good morning to all of you wonderful people! Go ahead—say it out loud: I am wonderful. Well, yes, I’m wonderful, too, but tell yourself you are wonderful. Pat yourself on the back. Give yourself one of those weird self-hugs. Affirm yourself, because most of the time, nobody else will. They’re too busy looking for their own affirmation. Now, quit digging through your mental Saturday Night Live video clips and let’s get back on track here for a minute. I’ve got a porch to finish painting, so I’m going to keep this post short. That’s the plan anyway. Let’s see what today’s definition of short is, lol.
You have got to self-promote. Love your product so much that you really think everyone should have one. Then go and tell them about it. For instance, when I make a trip to the post office, I always share with the postal team what I’m shipping and what my latest shop item is. They have electrical cords to cover, too! They also have friends and family that might like one of my hymn art selections or a piece from my vintage collection. (Vintage Wilton Holly Hobbie cake pan anyone? It’s about time for her to be popular again. She’s hanging out with the Ziggy cake pan.) And I don’t just go to the same post office. I have access to three different post offices, just depending on what my schedule is for the day. And trust me, by the time I leave, everyone in line and behind the desk knows that I am a local stay-at-home mom who has an online business. I’ve got business cards at the ready.
I am installing chandelier cord covers at a local restaurant. It just so happens that the only chance I can stop by to get measurements is during one of their busy times. Nothing gets a person’s attention like a woman climbing up in a chair with a tape measure. And when I go install them, there will be a live-action before-and-after. Coincidentally, I’m running a special for my local shoppers.
As much as I hate to go grocery shopping, you can bet I’m chatting it up every chance I get in the grocery line, checking out their cart for a lamp or something with a cord, lol. Something else that I do is talk to the clerks about my online business. The area I live in is just a backwoods East Texas area, and a lot of people get stuck working their job checking out groceries at Wal-Mart. I try to shed some light into their life. I share with them the wonderful things Etsy has done for me. I am successful, and I live in Montalba, TX! That girl might be the best grocery-checker out there, but she might also have a passion for fashion. She might make the cutest hair bows you ever done did see ‘round these here parts. With an online business, no one has to know you sound like a hillbilly. Unless you use it as part of your blogging vernacular.
Now grab all of your packages, your grocery list, and your business cards. Then find a popular place to eat on the way home and see if there’s some marketability there. One thing I learned as a bill collector many years ago is that it never hurts to ask. The worst someone can do is say, “No.” Another thing I learned as I tried my hand at Mary Kay was to get a stack of playing cards. Every face card is a “yes”. Shuffle the cards, and turn them over one by one. You might get 10 “no”s in a row, but eventually you are going to get a yes. Unfortunately your business will not respond to pixie dust, but it will respond to hard work, great customer service, marketing, and faith and trust in yourself and your abilities.
In closing, I want to say how much I adore the picture I selected for this article. He is definitely “making it happen”. Or he could be a she, I suppose. Regardless, this gender-neutral elephant is using the “git ‘er done” method.