An Etsy Shop Advertising Experiment – The Best Bang for Your Buck
Handmadeolog Market is Awesome!
As you all know if you follow this blog, Tim does wonderful stuff for all of us that make handmade goods. The tips, the tools, everything on Handmadeology helps me improve my Etsy shop, as well as my website. Now, Tim has gone a step further and created the Handmadeology Market,
where we can promote our handmade wares.
On the Handmadeology Market you can show off your stuff for FREE! You get unlimited FREE listings with descriptions, pictures and links back to your Etsy shop or website. If you want to show up as a featured listing, it is ONLY $5 for 90 DAYS!!! THAT’S RIGHT!! THREE months of advertising for $5!!! You can’t beat that anywhere!
I did an experiment to see how it all works. I listed 5 free items on October 14th. My most popular of the five free listings was my Funky Christmas Tree Clip Art. Three weeks later, that listing has 42 total views, 5 today. It also is the last listing on the Paper Goods page, so I think it is great that even being the last listing of 6 pages it is still getting views.
Then I purchased a $5 featured listing on November 1st. I listed a similar set- my Whimsical Christmas Tree Clip Art, three DAYS later I have 156 views, 2 today. WOW! Big difference! Three WEEKS- 42 views, three DAYS-156 views. I guess I don’t have to tell you there really is a remarkable difference, and for such a small amount of money. The views on my Etsy shop for the SAME set in the same THREE days is only 32. And YES, I have sales! I have sold the featured set FIVE times in three days, so I have made my money back and I still have 87 days left on my featured item!!!
Here are some things that I think are GREAT about Handmadeology Market
* It’s FREE! You don’t have to pay a penny. List unlimited free items, if one of them isn’t getting viewed a lot, just take it down and replace it with something else- run your own experiments, it might give you some great insight into what people are really looking for.
* People SEE your stuff! The amount of views is amazing! And who knows, someone may like your “style” and buy more items than just the ones you have listed, become a fan of your Facebook page, you never know what might happen.
*Links- You can link to your website, Etsy shop, your blog, Twitter, Facebook, and Pinterest. People can find out more about you, and what you sell. Plus, back links to your Etsy Shop and your website are GREAT for helping you move up in the Google searches. Learn about creating backlinks for your shop here.
* Listing is EASY! You can use the same pictures you use on your Etsy shop, cut and paste descriptions, and once you put in the links to your social media sites the first time, when you start typing, if you have autofill turned on- they fill in. You can display five pictures of your item with descriptions, this is VERY helpful for being found in searches (SEO). Tim did a post about this here.