Handmadeology

What is the most important thing you have learned about selling online in these last two years?

In one word… Photographs! Perfect your photos… and then perfect them again. I can’t stress enough the importance of great photos. Have a look at the successful shops on Etsy. One thing they all have in common, is great photos. Online selling is a visual avenue… your customers can’t touch your product, they can’t pick it up, smell it or feel it’s weight in their hands.

What’s my UVP? I help creative’s find the “ah ha” moments in their business that turn ideas to profit. What do you do?

Often when there is slow or no movement in a creative business, a lack of inspiration, or worse a lack of profit I see the business try to fix the problem by getting bigger hoping to capture something more.

Utilizing your online presence is about building up your virtual brand so that your potential buyers become long term investors in your work.

Your customers and clients are always telling you exactly what they want, and to figure it out, all you need to do is make sense of their patterns.

An ultimate guide to increase your etsy shop traffic. Real tactics. 7 actionable tips!

We have been working closely with Meylah once again to put together a one stop shop for all your small business resources.

Here is an interview with Jennifer from Indiemade and Jeanne Connolly the current featured Etsy seller.

Customers look at your store policies to judge what kind of customer service you will offer; if there is nothing there they are likely to walk away.

As we are all crafting and in business, our time is valuable—we build our careers with our own two hands. You’re probably starting the year off with new goals and resolutions, so it’s a great time to review these 7 productivity pitfalls to avoid:

Anyone can become an expert. It doesn’t take a diploma or for Oprah to say you are {that may help though}. It takes practice, knowledge, skill, & recognition.

Janee is a great example of how to create an interactive and thriving relationship with customers through social media and blogging.

There are many benefits to selling on Etsy. One of them is the opportunity for great personal interaction with your customers which can leave a great impression and increases the chance that they will think of your store for future purchases.

Great product descriptions are pivotal to engaging customers and helping them to understand what is so special about your product and why they need to purchase it. I have seen many product descriptions on Etsy that are either much too brief, leaving lots of unanswered questions or are very lengthy with unorganized information.

The buzz over the holidays has begun and you are about to enter the best time of year to be a handmade business. As more people crave shopping local and buying smaller what you do becomes increasingly important. But this is also a time to rev up for next year with some cash in your pocket.

Make the most of your holiday season by adding a little more to your holiday plan. Create some assurance that this season is setting your up for next year, selling the brand you worked hard on in preparation, and above all else don’t let the hectic-ness get the best of you.

I started knitting when I was about 14. I picked up a DIY scarf kit at Target as a neat gift idea for a friend. Needless to say, teaching yourself to knit is much harder than I thought!

There are 3 key business statements that are key in helping guide you in your business planning. To be successful, every business, no matter how big or small, should take the time to prepare them. It is important that they don’t simply reside in you head.