Handmadeology

Narrow your focus and you will discover things like what you are built to do, your intention, your distinct message, and the best products to carry your brand.

Anyone can become good at what they do, but what happens once you reach that point of being good? Do you stop?

The short answer: when the mere thought of your work provokes that kind of rising in the throat–you should probably move on.

In the last two years, my Energy Shop on Etsy has evolved from a hobby into a second income for my family. However, last week and without warning, my shop was suspended by Etsy’s administration.

One of the most powerful ways for a brand to connect with its audience is by emotion. Creative business owners often have a leg up over larger, more established brands when it comes to emotional connection

ETSY SHOP USERS CAN SPEND LESS THAN 10 MINUTES A DAY marketing their shops

The balancing of motherhood and work alone is enough to need an outlet, but then you take your creative work and turn it into a business and where did your outlet go?

Knowing your audience is a big key to targeting buyers and making sales. If you are new to selling online, the distance between you and the person buying your work can make it difficult to get to know them.

By Tracey Jane I opened my Etsy store Ben & Jess in April 2010 and in these few short months of being part of the Etsy family I have learnt alot – some lessons were learnt by trial and error, some by listening to others, some by accident.  I am still on my “Etsy training wheels” [...]

Big brands are in tune with their direct and indirect competition. They pay astute attention to what is happening in their industry. They make sure that they have uniqueness and product differentiation from their competition.

I was able to interview Matt Hinrichs, the artist behind the adorable LitKids Etsy shop. Here you will find adorable screen prints on old antique book pages that are simply lovely and a piece of Nostalgic History!

FotoFuze is a product photography enhancement engine. We work to help your photos stand out from the crowd, putting a professional polish on your photos with just a click. Best of all, it’s 100% free!

One of the things that I think is great about nerd JERK is that she stays very active with the Etsy community and the greater tech/ craft communities in the San Francisco Bay Area.

Deciding what personality your jewelry has can help you shape the branding of your shop.

Need help getting a treasury to the front page of Etsy? Here are a few tips I have come up with from my experience.