Too often, I see Etsy banners that don’t fit together with products. For example, a rainbow of colors in the banner when the products are all earth tones or a banner that is heavy on geometric angles when the products are curvy. Don’t cause dissonance in your shop – make it a place of harmony. Dark banners with light products don’t mix . . . you get the idea. Read More »
There are 3 key business statements that are key in helping guide you in your business planning. To be successful, every business, no matter how big or small, should take the time to prepare them. It is important that they don't simply reside in you head. Read More »
Branding is the emotional and psychological way you engage your customers. Your Brand is your relationship with your customers which elicits emotions and opinions as a response. Read More »
Chuck has been doing well since I last checked with 4900 sales averaging over 600 sales per year. In the interview he explains his top 5 Etsy success tips, Read More »
If you eat, sleep, and dream Etsy . . . these might be on your Christmas list this year! Read More »
When Etsy created the updated news feed style of a landing page for Etsy users, you can just ignore it or you can read into what Etsy is trying to tell its sellers is now really important for them to focus on. Read More »
How does the number one handmade Etsy seller Think Pink Bows reach 119,000 sales? Today I was checking out their Facebook Fan Page today and noticed they were running a flash sale on certain items. They just alter the price on a few items and then post them on their fan page! Growing your fan base on Facebook and other ... Read More »
Etsy is a community full of passionate crafters and shop owners. They can spot a phony miles away. So come at this with authenticity. Meet some good people and let your community grow naturally and one day serendipity will take hold and good things will come your way. Read More »
The biggest shopping days of the year are almost upon us, so it’s time to make sure that your Etsy shop is social media ready—don’t let your potential buyers pass you up because they don’t know you’re there! Read More »
That means, if you want to make sure your products are at the forefront of your customers' minds, you'll need to push some clever promotions to tip them over the edge, getting them to buy. Read More »
PayPal typically charges you 30 cents per transaction plus 2.9% of the value of the sale. There is a way you can lower this fee to 30 cents + only 2.5%, 2.2% or 1.9%! Say what!?!?!? Savings! Read More »
The buzz over the holidays has begun and you are about to enter the best time of year to be a handmade business. As more people crave shopping local and buying smaller what you do becomes increasingly important. But this is also a time to rev up for next year with some cash in your pocket. Read More »
Because I frequently make mention of the fact that I juggle 4 Etsy shops in addition to my website and other selling platforms, I am often asked by fellow handmade sellers if it would be a good idea for them, too, to open up more than 1 Etsy shop. The not-so-simple answer is, of course, it depends. There are a ... Read More »
I run 2 shops. Superkid Capes™ has close to 5300+ sales on Etsy-which amounts to nearly 10,000+ actual capes and accessories being sold around the world. Elizabeth Brooke Designs has near 700 sales-which equals 1000 patterns, baby items, and scarves having made their way around the county. In its 4 years of existence, Superkid Capes™ has had the honor to be featured a number of times in "Etsy Finds", magazines, blogs, on Zulily, and television shows. Read More »
About six months ago, I wanted to run a “daily deal” styled promotion of a product for sale in my Etsy shop, but obviously, Etsy does not provide a tool like a countdown timer to show when the deal expires, a place to easily highlight the % off the sales price, and does not provide a way to link all of that to social media Read More »
Etsy Shops, as a rule, like visitors. The idea behind this is simple and effortless: more traffic equals more sales. Read More »
I’ve been an Etsy seller for many years and I keep a routine on the first day of every month that I thought you might be interested in learning about. My first of the month routine is something that has been helpful for me, but there is no magic in it – just insight into 12 days a year from me, Jason Malinak, Read More »
Handmadeology Pro is an education and resource center for handmade sellers to take their business to the next level. It is easy for a business to stall or become stagnant – not reaching its full potential – additional sales are possible! Pro is for people who already have an Etsy shop, but want to see it thrive instead of just ... Read More »
Not sure why the Etsy sales aren't rolling in? Here are 50 possibilities -and how to fix them. Read More »
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