Because I frequently make mention of the fact that I juggle 4 Etsy shops in addition to my website and other selling platforms, I am often asked by fellow handmade sellers if it would be a good idea for them, too, to open up more than 1 Etsy shop.
The not-so-simple answer is, of course, it depends.
There are a few factors you should take into consideration before you jump on board the more-than-one shop train.
The first is of course, do you have the time, energy, and gusto to market all 4 of your shops enough to enable each of them to earn sales? There is a lot to it when it comes to harboring a successful Etsy shop, most of which people don’t realize when they sign up for one.
I can personally testify that where you direct your energy is where the flourishing happens. (click to tweet this!)
Do you feel capable of pouring your energy in multiple directions without diminishing the results of any of its locations?
If you’ve answered yes to the above considerations, then you are probably fully capable of hosting more than one Etsy shop. However, this still does not mean that you should.
Often times people think that they should open up more than one shop because they create two different kinds of products. Say, for example, they knit scarves as well as make beaded bracelets.
More than one product offering does not necessarily mean more than one shop is required, however.
If both products are created for and directed at the same target audience, then why split them up? You want the same people to be looking at both selections, so there is no need for you to perform double your marketing efforts in order to get the right eyeballs where they need to be.
On the other hand, if your two products are in fact for two totally separate audiences, then it might be a good idea to consider splitting them into two separate Etsy shops. For example, the people who buy my jewelry from my MegansBeadedDesigns Etsy shop aren’t typically the same people who buy the more cutesy jewelry from my Glamour365 shop. Likewise, the people who buy my ready-to-use glass eyes from my SteampunkDream shop aren’t the same as the DIYers who buy my eye designs collage sheets from my MegansCreativeDesigns shop. So it makes sense that I have these 4 Etsy shops split up to avoid confusion and overwhelm.
Finally, you may want to consider ahead of time the pain it can be to have to sign in and out of your account in order to check up on all of your varying shops. If you primarily use a tablet or smart phone to manage your Etsy shops, it can be frustrating to miss out on incoming customer requests or sale notifications until you get around to signing in and out of each shop. (If you’re on a desktop, then I recommend using multiple browsers so that you can stay signed in to all of your shops at once, if you want to be.)
So, in conclusion, yes, it is completely possible for you to handle more than 1 Etsy shop. If you think it might be the right decision for you, then I suggest moving slowly, building up each shop until it is systematized and established before adding another. The less overwhelm you can create for yourself along the way, the better.
This post was written by Megan Petersen, the designer and owner of Megan’s Beaded Designs, where she sells her handmade artisan jewelry and one-of-a-kind hair accessories. It was originally written and published on her blog for fellow creatives, www.BeadingForBusiness.com, where she shares tips, beading tutorials, and articles on running a small business in the arts.