Crafting A True Marketing Plan For Your Etsy Business
I have been teaching and helping Etsy sellers improve their businesses since 2007. On a daily basis I get convos, emails, and Facebook messages from sellers asking for help. One of the most common questions I get is “How do I market my Etsy shop?”. The plan most Etsy sellers implement is the “Renew and Promote” method. Simple really… you renew an item and you promote it on Facebook and Twitter. For those of you who use this method, be honest, does it work? I hope I am hearing a resounding “NO”. The renew and promote method is only a small, tiny piece to the Etsy marketing puzzle.
Do you have a marketing plan for your Etsy business? You should. A plan helps you wrap your head around each step of your business. You can’t plan for the future success of your Etsy business if you don’t have a marketing plan in place.
Here are 4 traffic increasing, customer base building marketing strategies that you can add to your Etsy business marketing plan.
SEO (Search Engine Optimization)
SEO is sometimes difficult to understand, but it is vital to the growth of your creative business.
Getting your Etsy Shop and Etsy items found on Google can be a difficult task, but with the proper research and placement of specific keywords, you can begin to dominate small niches and move up in the Google search. There are a few things you need to keep in mind when you are looking for keywords to use.
When looking for keywords and phrases shopper intent, search volume, and keyword competition are the 3 most important factors that determine a good key word.
Shopper Intent First — The most important factor to look at when figuring out the value of a keyword or phrase is intent. When picking a good keyword to analyze, pick words or phrases that people interested in your items would search for. You know your product best. Once you determine what these word and phrases are, use the Google Keyword tool to find more suggested words and analyze them to see if they are worthy of using. I will explain more about this later in this article.
Volume Second — When determining the value of a keyword or phrase, you need to look at the search volume. Are there enough people searching per month for a term on Google to even consider optimizing for it? (The Google Keyword tool provides this info for you). If you answered yes, then you have to ask yourself if it is possible to rank for that keyword? It will be extremely difficult to rank on Google for a high volume term such as ‘garland,’ but easier to rank on Google for lower competition, small niche, 2-3 word phrases such as “paper garland”.
Keyword Competition Third – A key word can have a high search volume on Google, but that does not mean it is a good key word or phrase. You have to know how many competing pages there are according to Google and the competition on Etsy. These two factors can help you determine if you want to use a key phrase or not. I will also cover more about this later in the article.
Small Niches Always- Why would you want to focus on a small niche? Smaller niches are searched less on Google every month, but they also have less competition. The smaller amount of competing pages, the better the chance your shop will rank on Google for a particular keyword.
Check Handmadeology’s manual on Etsy SEO right here on the blog. It is packed full of links covering every area of SEO for your Etsy shop.
Public Relations Marketing:
Back in 2007, I sold my Les Paul coffee table to Barneys New York. At the time, it was the highest priced item sold on Etsy. I was able to use that story to grow my business, but not to it’s fullest potential. If I only knew then what I know now! PR is so important for your growing Etsy business. Getting your work noticed by blogs, magazines, newspapers, and TV shows can greatly increase your traffic, customer base, and even wholesale accounts.
Here are a few of the PR spots that I have landed!
I was recently featured in our local Sunday paper. Check out the Article HERE.
The show titled “That’s Life with Robin Swoboda“, airs on Fox 8 Cleveland. This particular show featured me and a few other businesses around my town.
Meredith from Smaller Box has put together a must-have e-book package all about snagging FREE publicity for your Etsy shop. This e-book package comes packed full of e-books, check lists, and copy and paste templates.
If this info was around in 2007, who knows where my business would be now! If you want to learn how to increase your visibility and score FREE publicity, then Meredith’s e-book package is for you! Top notch content is what you expect from Meredith and that is exactly what you will get.
The handmade movement is accelerating at a fast pace. Hundreds of thousands of people are signing up for Etsy every month, and it is getting more difficult to get recognized. One way to increase your network, get more recognition, expand more exposure, contribute to the handmade community, and build back links is to write guest articles for blogs. Lets break down the five main reasons you should be writing guest articles.
Increase your network:
When you are writing for other blogs in the handmade community, you have the opportunity to meet other like-minded people. Let’s face it…we all need to make connections and hang around people with whom we have things in common. Do you belong to an Etsy team? Do you join groups and Fan pages on Facebook? Putting your heads together helps everyone get things done faster and in the long run, can improve your business.
Get More Recognition:
A little recognition goes a long way, and writing for other blogs in the handmade scene can increase it greatly. Just by writing articles for other blogs, readers understand that the blog publishing your article sees you as an expert in the topic you are writing about. The more you write the more your recognition will build.
Expand Your Exposure:
By writing on more blogs and websites you will reach different audiences and expand who sees your brand. By writing guest articles, you are building a permanent brand that can bring you more traffic and sales.
Contribute To The Handmade Community:
We all have learned one or many things from blogs in the handmade community. Guest writing helps you give back and contribute to the handmade community. From featuring handmade goods to teaching, blog posts help the community in a huge way.
Build Back Links:
When you are guest writing on a blog, you should be given the ability to link back to your blog, Etsy shop, and other sites. You should also be allowed a short bio that you can leave at the end of each article. Back links will help your SEO, especially when they come from well known, relevant blogs.
Did you know you can guest post right here on Handmadeology? Here is all the info you need to get started.
Social Media Marketing:
As you know, I am a huge advocate of social media marketing. Marketing my Etsy shop on Facebook and Twitter have greatly increased my visibility and grown my customer base. Getting new potential buyers to view your work is only part of the equation…building relationships with your customers is the other part! Social media makes connection with customers easier.
Being an Etsy seller, I know how hard it is to get any views from just listing your items on Etsy. Marketing your Etsy items outside Etsy is a must these days. I am excited to share this free e-course with Etsy sellers, because I have been using these 10 steps for years and I have seen great results. I have increased my traffic to my blog and Etsy shop, moved up in the Google ranking, and have even seen my customer base grow.
Connecting your Etsy shop with Facebook and Twitter is only one piece to the social media puzzle. Check out this huge list of social media marketing tips for Etsy sellers: Make the Connection
If you are ready to learn how to decrease the amount of time you spend promoting your Etsy items and at the same time maximize your results, the Social Media Blitz 5-day FREE e-course is just for you! This course has been taken by over 2,500 Etsy sellers and is simple to understand and implement.
If you have not already noticed, all four steps in this marketing plan are free. Yes they are going to take time to build and get right, but in the end, you are going to build a business doing what you love. There is no “easy button”, but if you let your passion shine through, you will succeed!