Craving visibility? 7 ways to get seen this season
The buzz over the holidays has begun and you are about to enter the best time of year to be a handmade business. As more people crave shopping local and buying smaller what you do becomes increasingly important. But this is also a time to rev up for next year with some cash in your pocket. To help you do just this you need to be seen this season! Get out there and be noticed for your handmade holiday contributions.
I’ve written out 7 ways to get seen this season. Whether you are doing holiday fairs or not these are 7 more tips to add to your repertoire for your creative holiday success.
No matter the city you are in there are publications cranking out local gift guides, get on their radar! Check in with both your local paper and online papers for gift guide submissions.
Blog Gift Guides
In addition to local gift guides also submit your work for bloggers to add to their gift guides. Many popular blogs publish several gift guides tailoring to what they are known for this time of year. Contact the blogger you want to be seen by and simply ask. They may want to see more of your work or even have you send a sample. But that is a very small marketing cost for a write up and some great visibility.
Online Craft Fair
Promote your friends shops by teaming up and building an online handmade fair. Pick one weekend and encourage your buyers to also buy from shops you can refer them to. Offer free shipping or 10% off when they buy at a second shop for participating. Round together 10-15 of your creative friends and watch your virtual holiday fair come to life.
For the next 25 days offer your customers, readers, and lookers a new daily deal. This could be a small discount, free shipping, complimentary gift wrap, a free gift, or even a buy one get one just before the season winds down.
If you are already a blogger this is a great time of year to roll out something special for your readers. You could write up your own gift guides, do a special series about DIY gifts, clever wrapping ideas, holiday styling, favorite holiday recipes, or publish a map to your favorite spots locally or online for gift buying. Then start promoting each one!
Little details matter
This time of year the smallest detail can really make someone’s buying experience the one they tell their friends about or hand your card off because of. Details like priority mail shipping, free shipping, even rewards for buying more than one or two items. You might also consider handing out referral cards for customers who purchase before a certain date, like December 15th. It may be a referral discount for a friend or even on their next purchase if made by December 20th. You’ve already captured your customer–keep them interested!
Follow through with each sale you make this season whether it be in person or online. Make sure their order arrived in good time, undamaged, and is to their liking. This kind of attention goes a long ways and can bring in more business from word of mouth. This is one such way to capture more visibility with a customer who has already purchased. Make your experience the most memorable!
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