Have you ever used YouTube to promote your Etsy shop, product, or website? I’m sure you’ve heard others mention this tip to you, but today I’d like to really point out the benefits of it. If you aren’t, maybe you should. If you are, maybe you should think about how to expand to using YouTube to promote several areas at a time. Let’s discuss.
Check out this clever “shop for the holiday video” from Etsy artist Alison who sells her artwork and vintage in her shop, Yore727.
So why use YouTube?
- It’s free.
- You can link your shop, product, or service into the description of your video.
- Using relevant keywords in the title and description can help you get your product noticed.
- Videos can easily be “Tweeted”, and “shared to Facebook”. This is where your friends and family come in, helping your item go “viral.”
- You can even embed your video into your blog or site post, like I did with this one. This is where you copy the HTML code and embed it into your web or site.
You may not become the next overnight sensation, but you really can get free publicity for your item and have fun while doing it. Who better to promote your product than you?
Making it Count
This screenshot is a video about Timothy Adam Designs, by HeyHandmade’s channel. Note how you should be hitting certain key areas in the video. Hey Handmade put great key words in the description, and a link directly to Tim’s Etsy shop. His shop name is also in the title, and the video is cute and displays his work professionally! 171 views so far and counting….that’s 171 free publicity shots! Watch it here!
Now Take it A Step Further: Hit Two or More Markets
So, you are using YouTube and you’ve done these things. Now it’s time to think about how you can target several items in one video. Here’s what I did. I wanted to make a video to drive more people to reading my Vintage blog site. I decided I would need some help–not only from One Tree Media to create better videos, but maybe from some of my Etsy friends. I picked some Etsy shops I loved, and made a video of them. I have to admit, it was a bit cheesy, but I had fun doing it.
So, in this situation I targeted:
a) My Blog = With the video it talks about my blog, and the links in the YouTube description.
b) Etsy Vintage Sellers = using good keywords in the title.
c) My Etsy Shop = by sneaking in a snippet to my own shop!
Now it’s no overnight sensation, and I’m not up for any Indy video awards. However, over time, I hope more people will find the video, and find my shop, and my blog.
*I do have a yearly subscription to One Tree Media, which helps me make these kinds of videos.
Here are some more examples of great videos you should really check out:
PJ Hornberger, Folk Artist, has made sales long distance by making a ton of cute videos showing her Folk Art in her Texas Studio. I really love the way she describes things, it’s great. This one video has over 718 views.
Mary’s Gone Wild out of North Carolina talks about how she uses recycled trash to help children. This video is on it’s way to 4000 views…
Violetville Vintage gives you an inside look at her photo shoots, over 5400 views…
Of course the possibilities are endless, but everyone’s YouTube crazy these days.