Etsy Policy Update : Labeling Your Items
Etsy moving the default search to the most relevant caused a few concerns in the community. The main concerns were with the tagging polices. This week Etsy took notice and revised the tagging and labeling polices.
Here is the revised labeling polices:
There are several key pieces of information about your item that Etsy uses to help shoppers find what they are seeking, such as: titles, tags, attributes, materials, categories and subcategories. It’s very important to accurately label your items. Providing high-quality, accurate info helps shoppers find your items. Inaccurate info can create a frustrating shopping experience for everyone in the marketplace.
Here are the basic rules for labeling your listings:
- Only use accurate and relevant terms that describe the specific item for sale in your listing.
- Answers to “Who made it?”, “What is it?” and “When was it made?” must be accurate; this information determines the categories available for your listing.
- You may use relevant synonyms (for example: a purse may be described as a “handbag”). You must not label a listing with related, but inaccurate words (for example: mittens should not be described as “scarf,” earrings should not be described as “necklace”).
- If your items are one-of-a-kind or unique, you may describe your listing as “original,” “OOAK,” “one of a kind,” or other synonyms. However, if your item is a reproduction or in an edition of multiples, you must not describe it with these terms.
- You may use a short descriptive phrase as a tag if it accurately describes your item (for example: “sterling silver,” “messenger bag,” “steampunk cufflinks”).
- You may not stuff multiple words into a single tag that do not comprise a descriptive phrase (for example: “beach water sunset,” “handbag purse clutch,” “green red blue black.”)
- You should only state what the item is, not what the item may become or potential uses for the item (for example: yarn should not be labeled as “sweater,” beads should not be labeled as “bracelet,” small gift items should not be labeled as “stocking stuffer”).
- Tags or attributes that describe the craft or process used to create an item should only refer to the processes that you personally used to create the item (for example: note cards should only be described as “papermaking” if you made the paper by hand from pulp, a wooden shelf should only be described as “woodworking” if you built the shelf).
- If your listing contains mature content, then you must comply with Etsy’s mature content policies. This includes tagging and titling your listing with the word “mature.”
You can read the rest of the policy here: www.etsy.com/policy/dosdonts#tagging
Also here is the official announcement: HERE