Sunday , 23 July 2017
There is no EASY way to explain SEO. But if I can keep the chunks bite size, we may all be able to digest the myriad of tips and suggestions to a few chewable pieces.

Etsy SEO Made Easy – A Tutorial on Getting Your Shop Found

Amethyst Bracelet, Crystal Clusters, Handcrafted Jewelry

Article by: Fine Heart

There is no EASY way to explain SEO. But if I can keep the chunks bite size, we may all be able to digest the myriad of tips and suggestions to a few chewable pieces.

SEO Made Easy Part 1
A tutorial in layman’s terms about getting your online shop found.

The Definition.
S.E.O. When I first heard the term, I was like “es – what – ti – oh” ? Then, I found out it was an acronym for “Search Engine Optimization.” Um, that’s nice, but what does it REALLY mean?

It means: how to make better (optimize) the way Google (a search engine) finds a web address online.

The Why.
Why is this important to you (and by you, I mean me), Ms. Online Shopkeeper?

Scenario 1: Imagine your potential customers searching on Google. Your shop comes up on the results as the number 5 link on Page 1. They click on links 1 through 4 on Page 1. They are frustrated since they are looking for something handmade. Links 1 to 4 are all commercially made wares. Then they click on link number 5. Well since you sell handmade wares, viola! The customers find you. They buy from your shop. They become big fans and lifelong clients.

Scenario 2: Imagine you are the last link on Page 3000. Yeah, it just does not have the same warm and fuzzy ending.

It’s all about being found first. The easier Google locates your shop and puts it on a page closer to number 1, the better for your shop’s visibility. Better shop visibility translates to more views for your merchandise. More views usually results in more sales. And, we all want more sales since we are selling stuff.

Lesson 1. Better SEO equals more sales.

The How.
As you can imagine, SEO is a huge business in the world of online shopping. There are hundreds of techniques to go about implementing it. However, it still boils down to the same thing as any good marketing campaign: narrow down and find your target market.

A lot of us indie shop owners do not need to get the whole pie to be happy. We just want a slice of it. If you’re bent on dominating the world, then you still have to start somewhere and somewhere is always better than nowhere. So, I am going to focus on one tip that will get you somewhere.

The Key.
Compete in a smaller market versus trying to compete for the whole world.

So, what does THAT mean?
It means you have to narrow down your market from everybody to some bodies. Narrow down the people who are trying to find you. Instead of competing for the larger search words like “art” or “handmade” or in general “jewelry” or “bags” or what have you, compete for the people who are using specific search words instead.

An example.
There are people who will type “bags” to search on Google and be willing to go through oodles of pages to find what they are looking for. These people obviously have fast internet connections and high paying jobs which allow them to search the world wide web all day long. As for me (and possibly you), I have a satellite internet connection and I am self employed. Therefore, I need to work fast and efficiently to try to find the things I am shopping for online. No time to go through oodles of pages, and definitely no one paying my wage as my hamster run satellite dish crawls.

So, how do I and many other intelligent busy people like me search online? We search specifically. If I am looking to buy a handmade purse made with designer fabric, I would not search for simply the word “bags”. I would search for “handmade designer fabric purses”. This would give me the best results for what I am looking for and I don’t have to wade through pages of non fabric, non handmade purses.

The point is, if you sell handmade bags using designer fabrics. You don’t want everyone looking for plastic bags to find your shop. You’d rather have the person looking for handmade bags to find your shop.

Lesson 2: The secret to better SEO is to narrow down your target market.

A Hint.
Google is not a rocket scientist. Think of Google more as like a 2 year old. For the most part, Google can only repeat what it is being told. You tell Google to look for “bags”, Google will just return results which has the word “bags” in it. So what is the problem with that? Google does not know whether you are looking for a handmade bag, a Gucci bag, or a brown paper bag. All sorts of bag results will appear. So, you need to tell Google, I want “handmade designer fabric purses”.

In the same vein, you need to tell Google that your shop sells “handmade designer fabric purses”. Since Google is like a 2 year old, you need to repeat this to Google a lot. This means you need to identify your shop with this phrase. This is also known as your keyword phrase.

The Rub.
You need to choose the keyword phrase which will narrow down the people looking for you. Keyword phrase. You’ve heard of it. But WHAT is it? This is the phrase which will explain to Google what your online shop is all about. Remember, Google is like a 2 year old. You want your phrase to be fairly simple and easy to remember, as in use a 2 to 4 word phrase.

Some examples of keyword phrases.
“handcrafted gemstone jewelry” – shop which sells handmade jewelry made with gemstones
“acrylic textured art paintings” – shop which sells acrylic painted art with textures
“hand dipped confections and chocolates” – shop which sells handmade candy and chocolates

Google uses the keyword phrase as the identifier for your shop. So, in order to move forward, you need to figure out your shop’s identifier, your shop’s keyword phrase.

A suggestion.
Asking yourself a few questions will help you figure out your keyword phrase. Who is looking for my shop? What would they type in the search bar when looking? What do I sell that I can say is unique to my shop? What phrase can I use to sum up my shop’s merchandise? Is this phrase to be likely used by my potential customers? How would I search for my own shop online without using my shop name?

Lesson 3: Your shop identifier or keyword phrase is critical to better SEO.

In conclusion.
Our goal is for better SEO since better SEO equals more sales. The key is to narrow down our target market. The solution is to tell Google who our target market is with our keyword phrase. Our keyword phrase will help our target market find us. Once our target market finds us, we get to eat pie.

Next post, I’ll tell you where your keyword phrase needs to go (yeah, don’t say it).

Find more articles by Fine Heart HERE.

More Etsy SEO articles from the Handmadeology Team. 

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40 comments

  1. I think it’s important to know that google also, as a two year old, has a short vocabulary. When you choose the words that describe your shop don’t use a zillion search terms. Find three to five words so that succinctly describe what people are looking for. Don’t make them work too hard.

  2. One of the beast and easiest to understand articles that I’ve read on this subject.
    Thank you,

    Sue

  3. Oh my! I didn’t mean to type ‘beast’ in the comment above. ‘Best’ was the word – one of the BEST. Sorry ’bout that.

    Sue

  4. Wonderful! Comparing google to a 2 year really makes a lot of sense and makes SEO sound less scary.
    As always, Thank you..
    Ema

  5. Very simple explaination. You are so good at this, I enjoy your blogs. Thanks for helping us

  6. Thank you for this break down of SEO, it makes it easy to understand! I am going to try some changes to make my magic items and jewelry easier to find!

  7. Oh, awesome…I’ve been looking for a tutorial on SEO that doesn’t make me want to cry just skimming over it. Thanks so much for this!

  8. So when will your next post be? Come on, I’m impatient! ;) I want to know where the keyword phrase goes!

    Thanks for the informative article.

  9. Great and simple explanation! And I read many articles about SEO. Waiting for the next post :-)

  10. Another trick for SEO is to treat each of your listings as a separate ‘advertising opportunity.’ For me, the keywords are: Sailor Bracelet, Sailor Knot Bracelet, Braided Bracelet, turks head bracelet, etc. So, instead of keyword crunching where you put all your keywords in one title, it has worked better for me to use the different keywords in separate listings. That way if someone searches for sailor bracelet, I have a shot, and if they search for turks head, I also have a shot.

    Google doesn’t like it when too many keywords are too close together, so having multiple listing each with a different keyword will help.

    Realize that when you search on google, you see the item title followed by the first few words of your description. While the keywords in the title have primacy for google, the reader will see those words too. Focus on them to help encourage people to click to your product.

    Anywho, great article, and I thought I’d throw two of my lessons learned.

    matt
    Mystic Knotwork

  11. Hi Tim! I found your link through an Etsy forum. Thank you for such excellent information! I would LOVE a critique of my shop.

    http://www.canelajoy.etsy.com

    P.S. I followed along with your video Part 1 Keyword Focus – and I googled *my* keyword (plush owl pillows) and I came up first!! Could this be true?? I just can’t believe it!! Also, I have tweeked a few things in the past few weeks (such as descriptions, tags, titles, etc.) will this change my rank on google?

  12. Thank you for sharing this article -

  13. @ Sue Graham-the word “beast” that you used by mistake, actually describes this article. As my kids would say, this article was “beast” (they say that all the time)-meaning, this was awesome! I am new to Etsy, and I feel like I found a goldmine when I found Handmadeology. Thanks for the advice. Can’t wait for the next post.

  14. Thanks so much for the help you gave us!

  15. where do you put the keyword phrase??!! I need to know!

  16. I, too, am anxious for your next article. Thanks for simplifying something that’s very complex.

  17. Thank you for putting this in easy to grasp terms.

  18. Good to see this article again.
    Thanks for those simple tips. Off to check out the rest of the article.

  19. Thanks for making SEO more digestible! :)

  20. Since the admin of this website is working, no uncertainty very
    quickly it will be renowned, due to its feature contents.

  21. Love this, very easy to understand!

  22. Thank you for such an easy to understand, & humorous post.

  23. Great article! Thx for the tips!

  24. I really agree with Sue. Its one of the most easy understandable article :)

  25. Thanks! Great info for a etsy newbie like me. I can’t wait to put this into action being that I would love for this to turn into more than a craft. Do you have any info on linking your etsy??

  26. where do you put the keyword phrase??!! I need to know!

  27. Terrific Part 1! I am hurrying off to read Part 2. The Google “two year old” concept is a huge benefit for us trying to figure out how the SEOs work. Thank you!

  28. Fantastic article! Really straightforward explanation of SEO and especially useful for my store which sells handmade silver jewellery. Thanks.

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