Saturday , 25 November 2017
A tutorial in layman’s terms about getting your Etsy shop found.

Etsy SEO Made Easy Part 3 – Getting Your Shop Found

Desmond at the Starting Line

Desmond at the Starting Line | by: kellywarrenphotoart

Etsy SEO Made Easy Part 3

Part 1

Part 2

Article by: Fine Heart Jewelry

A tutorial in layman’s terms about getting your online shop found.

I am sure that you have seen the forum posts which seem to come weekly from newbies.

OP (opening post): “How’s everyone’s shop doing? Sales are sloooow for me.”
S1 (seller 1): “Slow here. But this month is always slow. Waiting for next month.”
S2 (seller 2): “Mine is GREAAAT!” Sounds like that tiger on the cereal box.
OP: “Really? I thought maybe there was a huge black out and no one can get online.”
S1: “Nah, it’s slow this time of year. Well, you’re here.” There’s always one in the bunch.
S2: Has disappeared. Just when OP and S1 were going to ask S2 “what’s your secret?”

Seller 2 checked their e-mail and found more orders waiting for them to fill. So they left the forums to get actual work done. They have figured out how to optimize their SEO by using an effective keyword phrase and properly placing it in their Etsy shop.

The Point.
Your effective keyword phrase needs to be placed in your Etsy Shop clearly and strategically. Clearly so that Google knows exactly what your keyword phrase is and strategically so that Google can easily find your keyword phrase.

Clarity.
Have you ever had a conversation with someone for an hour and never really understood what they were trying to say? What did you do? You walked away backwards and made sure they were not following you.

Your keyword phrase placement is like delivering a good thesis presentation. State what your intention is, state it again in the middle, and in conclusion, state the thesis again just in case people really did fall asleep in the middle of your Pulitzer prize winning speech. Repeating a point clarifies your point to your audience. Google is your limited attention span audience.

Strategy.
Playing a game without a good strategy is a sure way to lose. In the competitive world of online shopping and selling, knowing where to place your keyword phrase so that Google can find it fast is key. Your keyword phrase needs to be strategically placed in your Etsy shop so that Google can read it when Google comes over to read your shop.

Google Visits.
Google “crawls” (reads) your shop page usually once a month. It stores what it read in what is called Google Cache.

Check Your Cache.
To check when Google last read your shop, search for your shop name + etsy on Google.
Your shop link (a.k.a. URL) should be among the first listed.
Right beside your shop link, click on the word “cached”.
This will show you a screen shot (picture) of your page when Google last crawled your shop. The date your page was cached is at the top.
Now, click on the words “text-only version”.
This will show you all the words Google reads on your shop page.
The highlighted words are the words Google read and used to match your shop page to what you googled to find your shop at that moment.

Lesson 1: Clarity means being slightly repetitive in telling Google what your shop is about using your keyword phrase. Strategic placement of your keyword phrase is for Google to figure out what your shop is about fast.

Hello Rubber, Meet Road.
Where to put your effective keyword phrase in your Etsy shop.

Shop Title
Your shop title is not to be confused with your shop name. Your shop title is on the front page of your Etsy shop, on the gray column on the left, at the very top. There under your shop name is your shop title.

Your shop title is the first line that Google reads on your shop’s page. Put your keyword phrase in your shop title. It will tell Google clearly what your shop is about. Your shop title also functions as your “Google headline”. It is the first line that people will read when they see your shop link on Google.

Shop Announcement
Your shop announcement has two functions. It communicates to Google what your shop is about and it communicates to whomever is searching what your shop is about. Two different audiences, both equally important. Put your keyword phrase in the first line of your shop announcement. This will reinstate to Google what your shop is about.

Your other audience is a human being looking to shop online. With that in mind, write the first line of your shop announcement like it is an ad for your shop on Google. What will you say to compel the person on the other side of the screen to click on your link?

Basically, if your Shop Title is the “Google headline” for your shop; then, the first line of your Shop Announcement is the “beginning of the story”. So, make the story stick. Make the story click worthy for your potential client.

An Example.
A shoe shop by user name Morticia. Keyword phrase is “handmade leather shoes”.
On Google the listing link looks like this:
“handmade leather shoes (shop title) by morticia (shop name) on Etsy”
Unique handmade shoes made with high quality leather. Morticia specializes in custom shoes for women, men and children. Made with the finest leather and artisan brass buckles.

http://www.etsy.com/shop/morticia

Morticia has placed her keyword phrase in her Shop Title and in the first line of her Shop Announcement. She moved the words around to make it easier to read and understand. She created intrigue by adding the words “custom shoes” since her target market include people who like custom made shoes.

A Tip.
Do not use your shop user name as your shop title.
On Google the listing link looks like this:
“Morticia (shop title) by morticia (shop name) on Etsy”

Why not? This is because only the people who type the word “morticia” will find that shop. If you are already a very famous seller and people do Google your shop using your first and last name, or your Etsy shop name, or your business name, AND you don’t want to meet more clientele, then by all means, go with example number two.

Lesson 2: Your Shop Title and Shop Announcement must contain your keyword phrase for Google to figure out what your shop is selling. They also have to be convincing and interesting so that a potential client will want to click on your shop link and check out your shop’s merchandise.

Shop Listings Product Title
For good SEO strategy, you must place your keyword phrase in all your shop’s listings’ product titles. Why? Your product title works like your “tags” on Google search.

Imagine you are searching on Etsy. On the Etsy search bar you type “sugar scrub pineapple”. You are searching for sugar based body scrubs that smell like pineapple. Etsy will come up with shops that have those three words in their product listing’s tags. Tags is how people find your products on Etsy.

On Google, your keyword phrase acts like your tags. If you add your tags to all your listings’ product titles, then you have increased the chances of Google finding your shop whenever someone searches using your keyword phrase.

Your listings’ product title acts like another “headline” for your shop on Google. If it contains your keyword phrase, then it can be found by Google and listed higher in the results page.

Shop Listings Product Description
Google reads the first few lines of your listings’ product description. If Google finds that what you say in your product title is also what you say in your product description, then it will assume you mean what you say since you repeated yourself. Again, think like you’re dealing with a two year old, or a smart Jack Russell terrier. Both will take the “key” phrases you use as the cue to what you want them to do. Sit, come, eat, play, sleep etc. Keep everything simple and repetitive. So, add your keyword phrase creatively to your product descriptions.

Just like your shop announcement functions as the “story” to your shop title/headline, your product description functions as the “story” to your product title/headline. You have to make the story interesting in order for a potential client to want to click and find out more.

Shop Sections
Your shop sections on Etsy are the keyword meta tags for your site. For you experienced web developers, turn away now. For those of you who just said meta-what? Then here’s the easiest explanation. When you are on a website, what you are looking at is code. I know, there are words and pretty pictures there, but really, underneath all that jazz is simply code. Meta tags are part of the code which tells a search engine like Google, “this is what this web address is about so file it accordingly”. In short, your meta tags are very important for telling Google what your shop is about.

Repetition is the key with Google. So, if Google sees that your keyword phrase is also in your meta tags (which is your shop sections), then it will file you higher in the results page.

Lesson 3: Your Listing Product Title and Description must contain your keyword phrase in order for Google to find you more often. They also function as your ad or teaser on Google for anyone who finds your product links first. Make it click worthy for your potential clients. Last but not least, your shop sections tell Google what your shop is all about. Make sure Google does not get confused.

In Conclusion.
Improving your online shop’s SEO is all about pleasing Google. Google is a short attention spanned audience. In order for Google to pay attention and remember you, you have to repeat what you are saying. Repeating your keyword phrase means clarity for Google. Strategically placing your keyword phrase means helping Google find your shop faster. Google understanding what your shop is about means placing you higher in the search results. Getting found first is good for increased views and eventually more sales. More sales will mean you will be more like Seller 2 in the story above and you will be too busy to commiserate in the forums. This also means you will have more time being happy all around. The End. 

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56 comments

  1. Thank-you! Great info, easy to understand!

  2. this was so helpful that I immediately made the changes! I can see the results in Google immediately! thank you

  3. This has helped me understand so much better… awesome info …. thanks you so much

  4. Thanks for the feedback. I hope all your shops will be found! :)

  5. Great information! Thank you! Even though I haven’t finalized the wording, I immediately changed my etsy title and shop announcement. I had no idea what google caching meant until now. So much to learn! — michele

    http://www.etsy.com/shop/calicodaisy

  6. I changed my titles last month and immediately noticed an increase in views. Thank for the article. I didn’t know that you could find the keywords google searched. It’s very useful

    so much to learn…

  7. Thanks! This is one of the best descriptions I’ve seen on the subject.

  8. This is by far the BEST info on SEO I have ever read. Many Thanks! I am sharing this I like it so much.

  9. I have read,and made hard copies of all of your SEO tutorials(so I can refer easily)and am in the process of implimenting them in my Gallery. You have done an awsome job of explaining this very technical information to a very un-technical girl!
    Thank You so much!

  10. You are wonderful! This is the clearest and best explanation I have read. I checked out my cache on the shop name, and realized that I absolutely need to apply this advice. Lots of work to do, but I am excited to do it.

  11. Country By Design

    Excellent article! Now I’m off to make some changes!!

  12. So much to do; So little time.

    Lot of information my attention span is very little. I sell a lot on ebay.

  13. Very informative, thank you!

  14. Thanks again! It’s nice to know I was doing a few things right! :)

  15. what a great read! finally easy to “get it” – a question thou- my keyword phrase is hard to incorporate into all my items since I sell different types of things..any advice? I want to keep the keyword phrase thou since it is most of what I sell..
    thanks again!

  16. @deb, I would focus on either your most popular item or your most unusual item which ties into your unique selling point (read part 2). Then, do some overall words like gifts, handmade, fabrics etc.

  17. Awesome article! Will definitely implement the tips that I’ve not already done. And I guess YOU found me…since that opening photo is mine. :-) Thanks so much for using it!

  18. Hi Kelly! Thanks for the compliment :) Tim found your car photo. It’s for the rubber meets the round thing. I love that photo too :)

  19. Thanks, Tim! I finally understand it! I had my shop name and shop title the same! I’ll watch to see if I have improved traffic.

  20. Love your style of writing. Very similar to mine, so that’s why I love it. I’m not promoting my shop, but I think you would really enjoy reading my product descriptions for my vintage items. Especially the one for my vintage swimsuit under my sold items. I listed it at 7 p.m. and it sold at 3 in the morning. I was kinda bummed, because no one else was going to get to read the product description. (I’m a writer at heart.) They’re so unique and pithy! I have a blast with my Etsy shop. I mean, if you don’t love what you are doing, then why do it? http://www.etsy.com/shop/MamaMellyMartin

  21. Oh, and the article not only met my “form” standard but also my “function” standard. I used to write instruction manuals as part of my Network Administrator job, back in the old days, so all of the non-tech people would know how to properly implement all of the wonderful things I did to make their job easier. Now if they only would have read them…. As a poster I saw once in school, “When all else fails, read the directions.” So true.

  22. @Melinda. Thank you for the compliment :) Fantastic swimsuit! Too bad it sold too quickly – great description. Funny you mentioned writing manuals, every time I left a summer temp job, I’d write an instruction manual for the poor soul who’d come behind me so they could do whatever ‘amazing’ thing I was doing. As if! LOL:) Yes, humor is the spice of life.

  23. Finally something worth reading with awesome explanation on SEO! Thank you ever so much for your time.

  24. Wow, excellent. I now GET IT – almost -
    have some lingering questions but this really, really, really helps!

  25. Thank you so much for this helpful article! I’ve changed my shop title and announcement and I’m eagerly awaiting improvements in my google search results and item views!!

  26. Great article..I’m going to be making changes too..one thing I don’t quite understand..when I type in my shop name plus the word etsy in the google search..I can’t find my shop anywhere, however..if I type the shop title in..it comes up first..any suggestions on what to do?

  27. just tried typing in the name of my shop in the google search without “etsy” on it and my page was the first one to appear in the list..but looking on it..I don’t think it’s something someone would search for often..not sure if you are allowed to change the shop name.

  28. Wow, part 3 is the best segment of this series! Thanks again for such valuable information. I’m going to apply this to my yoga business as well.

  29. Thanks Tim, you explain things so well and have a great writing style. I don’t have an etsy shop yet but I feel when I do I will be able to start with some confidence after reading your articles. Thanks for sharing your knowledge, I hope your generosity returns in spades!

  30. I have read numerous articles on SEO for our Etsy shops; and by far this is the most detailed and to the point.

    Thank you for your efforts on our behalf.

  31. Thank you so much, not only is google a simple 2 year old, I feel that way trying to figure it all out.

    Beautifully written so even I understand and think I can make some drastic improvements on my site

    thank you
    Kathi

  32. Thank you thank you! This has been the easiest-to-understand article on SEO I think I’ve read. *Now* I know what I have to change in my shop, and most likely everywhere else online.

  33. First let me say how very much I have gained from these SEO articles!!! Thanks you so much!

    I did the google search for my shop to see when google last scanned it and there was no “cached” for me to click on! Does that mean google has never scanned my shop? What should I do?? Suzanne

    • Hi ya. The directions to find your cache has changed a little.
      1. Google your shop name + etsy.
      2. Hover your mouse over the result showing your etsy shop. Two little arrows show up on the right of the listing.
      3. Hover your mouse over the arrows, then a preview of your shop shows up with the word cache on top.
      4. Click on the word cache.
      Here’s what I found for you
      http://webcache.googleusercontent.com/search?q=cache:rF5h8iKcSBYJ:www.etsy.com/shop/SUZOOM+&cd=1&hl=en&ct=clnk&gl=us
      Hope this helps!

      • Hi there, I found this so useful thank you. I would really appreciate your help though, when I tried to check out my google cache, I found a different etsy shop by the name of littlecharliebuttons which opened after my shop, and I can’t even find a google result for my shop! am I lost somewhere never to be found? loads of entries that just included the words charlie and buttons appear… but not my shop. not sure what’s gone wrong but any help would be so appreciated.
        charlotte.

        • I too, attempted to follow the directions to find the Google cache of my shop and don’t even see it come up in Google. Is it possible it hasn’t been cached yet?

          Also, after I read this very helpful article, I went back and made many changes to my shop listings based on the keyword suggestions. Seems to be getting more searches already…thank you! However, when I am promoting my shop through search ads, the same words that were previously listed are still the only words it is allowing on this promoting tool through etsy. I was really hoping my new keywords would be used. Is that something that will repopulate after a certain point or ????? Does that make sense?

          • Hi there, I am such a novice that I’m not really sure, I would imagine though that the more your keywords are in use the more helpful that will be for google in finding you. Someone else mentioned to me this week that they include their shop name in their listing title and description because while Etsy uses our shop sections and titles, google uses our listing description. basically I think we need to repeat ourselves all over the place so that nohing can possibly be missed by etsy or google!
            charlotte

  34. This article is well written and super helpful. Thank you!

  35. Awesome info… I changed my etsy title and shop announcement:)
    Thank you!!!!!!!!
    http://www.etsy.com/shop/KatDeco

  36. Thanks a Bunch! Exactly what I need..

  37. Thank you so much, very interesting!

  38. Very descriptive post, I loved that a lot. Will there be a part 2?

    Here is mmy blog commercial real estate loans ny (Claudia)

  39. OMG!! I have been enlightened beyond belief. This is the first time I have read an article about SEOs and understood what the heck the bottom line was. In fact, half the time I never got to any bottom line as they would lose me at hello. . .

    About 6 months ago, my shop was growing slowly, but surely, (sales, not many, but sales were becoming steady), and I decided to try and improve it by changing and revamping everything to make it more appealing, with clever sayings and lots of adjectives. Suddenly within a few months, sales virtually stopped and it has been that way ever since. Who knew, my new marketing strategy would be such a huge mistake and disaster!!

    I am so grateful to the woman that posted this article on an Etsy “whine” thread. I don’t usually participate in those types of chats, but I am so happy I did!

    It will take me hours to undo what I did, (I’ve already changed my shop title, announcement and sections. . .now on to the descriptions), but perhaps my shop will come back to life.

    Thank you, thank you, thank you, Yvette and Tim!

  40. Thank you so much for this wonderful information. I just printed out a hard copy and I will also be reading and printing out 1,2 and 4. ( found a link to them in the comments!!!) I am so glad I found this information, you have shared. I plan on putting it to use right away! I will post back here to let you know how your tips worked for my shop!!!!

  41. very nice post, i’m follow you

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