Article by :Jacqueline Jewelry
Tags: 14 Opportunities to Get it Right
If someone gave you 14 opportunities to make a sale, would you decide to only use 10? I doubt it. Don’t do that with your tags on Etsy either. You may miss the boat!
The first tag is Etsy’s official category list. Choose the one that most accurately fits your item (warning: Etsy does respond to complaints about mis-categorized items, so beware. Yes, we all want visibility, but not at the expense of customer good will.
Etsy has Tutorials and Help Articles
Etsy has several articles and helpful tips you can use, and they discuss using tags, choosing categories, and many other helpful items to set up and organize your store. So don’t overlook all they help they give to sellers.
Tags: Use ‘Em All
Standard tags I think you should use ALL THE TIME:
FIRST: The NAME of your Store
If you have promoted your store on your blog, if someone else has mentioned your store on their blog, or if they heard about you from another customer, you want them to find you, don’t you? Maybe they actually purchased from you before, but don’t want to go through their list of past purchases to find you. Whatever the reason, or however they know of your store, make that one of your tags.
SECOND: Your Name, or the Name you Use with your Creations!
This is another, to me at least, no-brainer. Friends and people at work may not remember my store name, but they will know mine. I always tell customers they can find our store on etsy, so they may remember that and go looking. BUT my store name, since I have a business partner, may not be quite that easy to remember. By entering my name in the search text, my items should pop right up.
Remember, your customers can’t walk in your store and ask questions, or ask for you, so you need them to find you, quick, easy and accurately.
More Tagging Suggestions
Describe your item in the next tags. Now, descriptions are a bit more tricky. Of course, you do want to be descriptive, but not so detailed that no one would ever use that as a search term. Cream, tan, or brown may be terms customers would use to search for a purse color, but ecru? Well, probably not so much. But if you have something that is a well known trademark name, be sure to add that. Let’s say you made a wall hanging using Mary Engelbreit material. Be sure you list that as an item. Customers would search on that, since it may be something they specifically want to find!
I sell jewelry so I am sure to list color, type of gemstone, and generally whether it’s silver or gold or copper, etc. I might also add the type of clasp, if it’s unique, such as heart toggle. I list the gemstone, if it is one I think customers would search on, such as turquoise, amethyst or sapphire. But I might not add that if the stone is uncommon, such as rhodochrosite, and especially not manganese carbonate! Who knows that! Not many customers. And if they do, they will also know they more common ways to find it, such as searching for pink or rose colored.
OK, maybe you have passed the obvious tags, and now you are wondering “what else?” Is this where you used to quit (used to, because you know you won’t do that anymore, right?). You have listed the basic descriptive terms, your name and your store. Next?
If you are the member of an Etsy team, add that as a tag. I have personally used this in so many ways, and it’s great. First, if anyone has promoted your team in a blog post or article, customers may search on the team name and get not only our store, but many of our individual items also! Second, if I am writing the article, I can search for our team name and immediately get items from our members stores that I can then high-light and link to in my article! Quick, easy. Third, it also makes it easy for a member to work up a treasury that will focus on team offerings. Finally, sometimes I can’t remember a member’s store name (in fact, some members may have more than 1 store).
I also list tags about where I am located. I’ve never used “United States” but I may need to remember that one myself. But I list my state and usually my city. Or perhaps the closest large city to where I am. Many people try to shop local whenever they can, and I want them to find me. Maybe they will contact me for a custom order if they know we can meet and discuss it in person. Maybe they have a store and would take some of my items on consignment.
Also, if your item is somehow connected to a large special event, add that as a tag. If you make handmade wedding invitations, using calligraphy, you want that in your tags. If your item uses an image of Italy, or the Eiffel Tower, be sure those are tagged as such. Is it a bookmark with a cross? Maybes you add the terms catechism or baptism or confirmation, since these might be great gifts for such occasions.
It is not a tagging error to help customers find a gift for that special occasion or for someone who has a particular hobby or interest. You don’t want to be overlooked. Tags are your ability to suggest something from your shelves to your customer.
Today, an important and popular item to search for are those that are environmentally or ecologically friendly? Is your item a recycle or re-use of something else? Is it “green?” Are you donating some of the profit to a special cause, such as the Susan Komen for the Cure? For the latter, I’d use Komen, Cure, Breast Cancer, donation, fundraiser, maybe even pink ribbon. Also, if you know your item has some controversy around it, and you want to assure your customer that this it uses only “fair trade” components, tag it. If you only use organic ingredients, add that tag!
If you just lowered the price, update those tags: sale, discount, clearance, reduced, special deal. Are you offerring free shipping? Add that tag (be careful of these, I did that once and had to re-tag everything for that month AND then “un-tag” it all after the special ended).
OOPS! Maybe you filled all your tags but have another word or 2 you want in there. Isn’t that a great conundrum? Far better than leaving them blank. You can put 2 words on 1 tagline as long as they aren’t long. For example, “blue” and “aqua” will fit on one tag, or perhaps “blue” and “teal” for another option. Double up your terms whenever possible to make the most from those 13 extra text boxes Etsy lets you use! Is the item a photo of a flower? An iris? Put iris flower in your tag. You have a total of 18 characters/spaces available; use all you can.
OK, maybe you’ve exhausted the city, state, country, colors, components, your name, store name, and team. Still searching to fill up those spaces? You can stretch a bit and still be quite appropriate in all your tags! Does your elephant pendant have crystals around the neck, like an elephant in a circus? Add “circus” as a tag.
No Instant Answers
No, I don’t have all the instant tags that will drive customers to your store, but I do hope you have stretched your imagination. If you had a brick and mortar store and this item was in your store, and a customer came in and asked for “X” what “X” would lead you to recommend this item? Simply put: “When would you suggest this to a customer?” Those are the terms you want to use as tags.
I hope this list, while far from exhaustive, helps you think of some extra tags. While a tag may not work, I can guarantee you that a blank tag WON’T EVER work! Good luck and happy tagging!
* 3 most important factors that determine a good key word
* How to properly use the Google keyword tool
* How to find the “real” competition for your keyword or phrase
* Why 1 million searches for a keyword is not necessarily good
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