How do you find your die-hard fans? How do you find the people that are desperately seeking your magnificent sock monkeys (or whatever your fabulous product is)?
We’ve talked about contacting bloggers and asking them to write about you. But how can you reach media peeps that are looking for you? And do it for free?
Try HARO -Help a Reporter Out.
HARO is a service that helps reporters find sources for their stories. You can register as a source. You’ll get 3 emails a day with requests from reporters for information. If you read through and find a request for information from someone who has started a sock monkey business, you’re in luck. You contact the reporter and pitch yourself as a source.
It’s best to be a bit picky and only respond to the queries that are a good fit for you and your business. Don’t be spammy and pitch your sock monkeys to the call for the article on home foreclosures. But I know you’re not like that.
Within just a few days of subscribing, I found a request for home decor products! A perfect fit for my photography prints! I replied. Will I get a feature in a popular decorator’s spring collection? Maybe. Maybe not. But I’m certain that each little push of my work into the media is a good move. I think of these marketing activities as ripples in the pond. You never know when a small action will influence larger events.
I’m a believer in HARO. Free publicity. Will you try it?
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Article by Tricia from Wonder Thinking