Guest Article by: TrashN2Tees
When I first opened up shop, I vowed to learn everything there was about SEO in one sitting. I realized pretty fast that its impossible. Each day I challenge myself to learn something new and lately relevancy here on Etsy has been my daily dose. However I thought I would give you something new to digest.
Simple version: Much of SEO is done through meta data, which is part of a website’s code that is read by search engines. Meta data for SEO has three main components: page title, meta description and meta keywords.
We’ve already discussed here how important a good title and description are- so I am skipping straight to the meta keywords. Meta keywords are generally not visible to someone viewing a web page, but they are used by search engines to help rank relevancy of pages in search results. There are pieces of information you control for your shop and item listing pages that can make an impact on your shops SEO and your shop sections are one of them. The sections within your shop are used as meta keywords for your shop page and by using accurate descriptions can boost your results in Google/web searches.