Tuesday , 21 November 2017
Simple version: Much of SEO is done through meta data, which is part of a website’s code that is read by search engines. Meta data for SEO has three main components: page title, meta description and meta keywords.

Getting Your Etsy Shop Found: Shop Sections are Important Meta Data

Nerd baby bodysuit - microscope, funny, blue

Nerd baby bodysuit - microscope, funny, blue by: Happy Family

Guest Article by: TrashN2Tees

When I first opened up shop, I vowed to learn everything there was about SEO in one sitting. I realized pretty fast that its impossible. Each day I challenge myself to learn something new and lately relevancy here on Etsy has been my daily dose. However I thought I would give you something new to digest.

Simple version: Much of SEO is done through meta data, which is part of a website’s code that is read by search engines. Meta data for SEO has three main components: page title, meta description and meta keywords.

We’ve already discussed here how important a good title and description are- so I am skipping straight to the meta keywords. Meta keywords are generally not visible to someone viewing a web page, but they are used by search engines to help rank relevancy of pages in search results. There are pieces of information you control for your shop and item listing pages that can make an impact on your shops SEO and your shop sections are one of them. The sections within your shop are used as meta keywords for your shop page and by using accurate descriptions can boost your results in Google/web searches. 

Some of my shop sections include:
Upcycled Jewelry
Recycled Tshirt Bags
Upcycled Kids Clothing

If you have any questions, please post them- If you’d like help optimizing your own Etsy shop or need help brainstorming ideas for titles and tags please join us at the Helpful Relevancy Team.  

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11 comments

  1. Time to change the ‘clever’ section names in my vintage shop I suppose :(

  2. Me too, Elizabeth! Thanks, TrashN2Tees for the article. Everything is in the details.

  3. hhhmm, never knew this. Time to give those shop sections a refresh! Thank you!!

  4. Off to change some things right now. Thank you for the valuable info!

  5. Just when I thought I had a pretty good grasp on things…Off to work again! Thanks for the knowledge.

  6. I got a store critique some time ago and was told the same thing. And my changes did help! And since Etsy changed the search relevancy, my traffic is up. So it does all matter and help. I just wish Etsy would allow a longer Section title! Glad to read this and know that what I have already done is part of the SEO package. Thanks!

  7. It would really help to have more space for our titles, especially when there’s more than one name for the same thing.

  8. SEO – pretty much overwhelmed by the whole subject so I’ve been taking it in baby steps :-) Thank you for providing the next step

  9. Another piece to the SEO puzzle. Thank you for this information!

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