Wednesday , 22 November 2017
January is the prefect time to sit down and make a list of business goals for your Etsy shop for the new year. Whether you want to take the leap with a new products or are looking to grow your existing product line, planning out what you want to accomplish can help you stay motivated and on task all year.

Here are 10 quick tips to jump start your Etsy business in 2012

Idea Light Bulb Card Set using Hand Carved Design - Five Cards

Idea Light Bulb Card Set using Hand Carved Design - Five Cards by: subtleacts

 

January is the prefect time to sit down and make a list of business goals for your Etsy shop for the new year. Whether you want to take the leap with a new products or are looking to grow your existing product line, planning out what you want to accomplish can help you stay motivated and on task all year.

Here are 10 quick tips to jump start your Etsy business in 2012:

1. Identify your target customers – when you first start out selling your products you might think that selling to everyone will yield the most sales. But this strategy often backfires because you end up spending too much time marketing to the wrong customers. If you have a clearly defined target market (for example, yoga practitioners, moms with kids under 2, etc.) you’ll be able to focus your marketing efforts and money on the market that will get you the most sales.

2. Re-evaluate your pricing – if you tend to underprice your products because you think people won’t buy them if you price higher, you’re not alone! A lot of Etsy sellersprice their products a lot lower than they are worth and this strategy is not sustainable. You should be pricing your products at least double all your manufacturing costs (if you plan on selling directly to your customers) or at least four times your manufacturing costs if you plan on selling your products to other retailers.

3. Revisit your branding – do you have a consistent brand message across your etsy shop, packaging, social media channels, your emails and labeling? If your labels are different from the images on your Facebook page and different from the logo in your email, your customers might be confused because there is no consistency. Create a similar look across all areas of your business and make it easy for your buyers to find and recognize you.

4. Add publicity/PR to your marketing efforts – consider contacting magazines and bloggers to get your products in front of your customers. Magazines often publish editorial calendars (in their advertising section on their website), so get a hold of their editorial calendar and start pitching your products. If they are looking for eco-friendly back to school items, for example, and you make eco-friendly lunch boxes, email the magazine and let them know about your products. Also, sign up for a service like www.helpareporter.com and scan their publicity opportunities daily.

5. Revamp your product photos – if you only have one photo of your products, now is the time to re-take your product photos and show your products from different angles. Shoppers like to see as much of the product as they can before making a decision to purchase, so make it easy for them by showing them as much as you can of your products.

6. Spice up your product descriptions – talk about the benefits of your products first instead of the features in your product descriptions. People often buy because of the “what’s in it for me” factor, so if your product description starts with “100% cotton, pre-shrunk, available in blue, green and yellow,” you’re not really telling your customers what’s in it for them. But if you start with something like “Embrace the new year and look amazing in this flattering handmade dress,” then you’re on your way to winning their business.

7. List your location – if you don’t have your location listed or if you’ve recently moved, make sure to update it to reflect your new location. This gives your customers and idea of how long it will take to ship your products, which is something they often take into consideration when buying online.

8. Update your shop policies – read your shop policies to make sure that everything is up to date. And if you often get asked the same question by numerous customers (for example, how soon do you ship your products), make sure to address those questions here to save you time from answering emails and addressing customer service concerns.

9. Write an engaging profile – people often purchase based on stories, so make sure they know yours when they visit your shop. Address questions like what motivates and inspires you, why you started your business, and anything else that is relevant to your business. The more they know about you, the more your shop visitors are likely to click the BUY button.

10. Don’t forget SEO – it’s easy to forget to write product and shop descriptions based on SEO keywords, but if you pick a 2-4 word keyword for each one of your products (for example, organic cotton long sleeve shirt) and use that keyword in your product title, your product description and your image name, you’ll increase the number of shoppers to your site from search engine traffic.

Keep these tips in mind as you start your Etsy journey in 2012 and you’ll be on your way to success this year.

 

Vintage Brass Retriever Dog

Vintage Brass Retriever Dog by: PineandMain

  

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16 comments

  1. On #2 re-evaluate your pricing you write

    You should be pricing your products at least double all your manufacturing costs (if you plan on selling directly to your customers) or at least four times your manufacturing costs if you plan on selling your products to other retailers.

    Is the 4x manufactured cost to a retailer right? I would think it is 4x to a customer and 2x wholesale price to a retailer.

    Thanks
    Janice

  2. Hi Janice,

    Sorry this was confusing. I think you’re referring to the wholesale price.

    A lot of etsy sellers decide not to sell wholesale, so if you decide not to sell wholesale you can price your products lower because you are cutting out the ‘middleman.” But if you sell to wholesalers, your final price should be at least 4x your manufacturing costs. But you will charge your wholesale accounts 2x your price. Does that make sense?

    • Hi Andrea – yes that makes sense. I think just how it was worded confused me. So basically set your whole sale price so that you the price the retailer would sell is 4x my manufactured price. :0)

  3. Great tip ideas Andreea! Thanks so much for sharing. Going to take a look at Product marketing video. I signed up for HARO, I’m assuming I sign up for the sources section right? got a bit confused! Thanks again! Will tweet to share with others :)

    Stacie

  4. So excited to jump into your #4 tip. Haro looks really interesting and I have a list of magazines started that I think might be a good fit for my products. Thanks for all your tips.

    I watched the first video in your series the other day and am motivated to take it to the next level. Thanks again.

    • So glad to hear that, Amanda! As far as the magazines, make sure to get a hold of their editorial calendars before you do any pitching!

  5. For #10 – “Don’t forget SEO – …use that keyword in your product title, your product description and your image name…

    I never thought about renaming my images to reflect the item keywords, have to give it a try.

    Great tips!

  6. Great info, I am working on taking our shop to the next level and this will help give me a to do list. Thank you

  7. Great article! I love when successful artists take the time out to really share their knowledge with everyone!!!

  8. Thanks! I will share this w/ any nubes :)

  9. Hi there.

    I’m just discovering this wonderful site! Thanks for all the great tips above. I really want to work on getting more exposure these next few months and aim to get featured in a blog or magazine. Thanks for your tips in #4!

    Helen

  10. Thanks so much Andrea for sharing these great tips with us. I still struggle all the time with the SEO thing. When you say to use the keywords in your image titles do you mean just in the name of the image file that you save to your computer or does this require editing the HTML? If it requires HTML changes is it possible to access that for our etsy shops? Thanks so much for your help.

  11. From what I see in the source code, image name for SEO doesn’t apply to Etsy shops. Images are renamed to numbers during upload and the “alt” tag is populated with a title..

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