If you’re a stay-at-home mom like me, you probably laugh every time the “Quit Your Day Job” advice hits your inbox. Although I’m sure we’ve all had moments when we’ve wanted to, the simple fact is…we can’t quit our day jobs!
While I love the Etsy marketplace, the fact is 70% of my sales last year were local. Promoting your work on Etsy takes a lot of time – a commodity that is always in short supply when your main job is running a family!
What’s a busy mom to do? Promote while you work! What does that mean? Read on for examples…
1) BRING YOUR WORK WITH YOU EVERYWHERE. OK, I knit, so it’s portable. But, even if you paint, pot, bead, etc. find some aspect of your work to bring with you, even if it’s a sketch pad to draw out new ideas. I knit while waiting at the dentist, bank, car shop, airport – everywhere. Other people around me are invariably interested in what I’m doing. Which leads us to…
2) BE PREPARED TO TALK ABOUT YOUR WORK. While I was waiting for my car to be repaired last year, I had 3 car salesmen watching me knit. I started talking about knitting, and one of them shared a story about how he remembered his grandmother knitting when he was younger. Turns out he also loves supporting local handmade and took several business cards to pass out to friends. Once you start talking, you’ll find people will be more engaged with your work, which can also lead to sales.
3) BRING PHOTOS AND BUSINESS CARDS. I can’t stress this enough. We can’t carry a store full of products around with us, so I have a small photo book on hand to show people my work. At my last dental appointment, my photo book got passed around the entire office and I got 3 orders that day! Keep an ample supply of business cards on hand, too. That way people can check out your Etsy store and have your contact information.
Giving important Etsy forum threads written by the Etsy community a second look, so Etsy sellers can Read, Learn, and Apply! Find more Etsy Tips Here!