How Can Blogging Work for You
In recent years, artists and craft sellers have turned to blogging to help sell their work. They have found that these communication vehicles add a personal touch that is missing from eBay, Etsy and other craft selling sites. Even artists that traditionally sell their merchandise at fairs have found success through blogging. Blogs are typically free, so you’ll have room left on your credit card to purchase all of the additional supplies you’ll need when you see an uptick in sales.
If you’re not sure how a blog can make a difference in your sales, here are some tips that you can start following to make blogging work for you.
Don’t make it into a big advertisement
Your blog should be more than just an advertisement for your work. It should be a window into your mind, offering your readers insight into your work and why you make the choices that you make.
By extending your knowledge and experience to your audience, you will create a personal connection that will create a loyalty down the road. When your readers decide they’d like to purchase art or a craft in the realm of your work, they will think of you instead of another similar seller.
However, if all you post on your blog are advertisements for your work, you will push readers away.
If you’re not sure what to write about in your blog, consider the following topics:
- How-to instructions— offer tips that your readership can follow to make similar arts and crafts at home
- Design tips— if you sell art, offer knowhow on how to group artwork; if you sell jewelry, offer information on accessorizing outfits
- Trends— discuss upcoming trends that you are seeing
- Other artists — mention other artists and crafters who you respect; obviously, you don’t need to showcase your competitors but it’s nice to tip your hat toward other skilled sellers who work in a different art form
Take the time to take pictures
While your blog certainly shouldn’t be one large advertisement, it is a fantastic canvas to showcase your work. It’s a website that is dedicated completely to you and your work, so it will be free of distractions from other crafters and artists. Be sure to take advantage of your canvas by including pictures of your work.
When including pictures, be sure to choose carefully. You want to select photos that capture the personality and essence of your work. You’ll also want to ensure that your work was photographed with a neutral background, so there is nothing that will distract your reader.
Don’t go crazy with your pictures. Choose just a couple of pictures that will whet your readers’ appetite, so they’re asking for more (and asking how they can purchase your goods!).
Make others’ blogs work for you
Find blogs that you feel are a good fit with your merchandise and reach out to that blogger. Offer to provide them with a free piece that they can use for a giveaway for their readers. This will create exposure for you and your trade among the bloggers’ readership.
When taking this approach, make sure to select blogs that have a high number of readers. Also, take time to read through the posts to ensure that the readers that blogger attracts are a good match to your target audience.
Include purchasing details
Make it easy for your readers to purchase your goods. Include links to your online store so your readers can browse your selections and buy the pieces they are looking for. If you don’t make it easy for your readers to purchase your goods, then your blog definitely isn’t working for you!
If you don’t sell your goods online, then include information on how your readers can make a purchase.