How Do You Really Get a Buyers Attention & Make Them Want What You Have
How do you sell something to someone?
How do you land the sale?
1} It’s All About Relevance
What is your customer struggling with right now? What will help them with their struggle? Does your product meet their need?
Forget value. You know you’re supposed to provide value to your customer, but it’s still not happening. What’s going on? Instead, think in terms of relevance instead of value.
In essence, you have to start your research back over.
2} You need a tiered product line
Again, the term value comes into play. You may sale beautiful wedding jewelry, but when a bride comes across your shop it doesn’t mean she’s automatically going to buy something from you because she’s looking for bridal jewelry.
Why not think of how you can offer products to all brides no matter the size of their budget.
Now when a bride comes to your shop, you have something to fit her budget no matter what that budget may be.
3} You need to know what to highlight when it comes to your product.
The last step you need to focus on when it comes to nailing a sale is to know what to tell your customer about your product.
Going back to the pearl necklace.
The benefits of the necklace would be that you now have the perfect piece of jewelry to wear on your wedding day, it will make you feel beautiful, or that it will become a family heirloom.
Do you see the difference?
Now, how do you know which one to talk about to your customer? Both maybe, but think about what I’m about to tell you below. I think it will make it easier for you to choose just one.
There are 3 things to consider when it comes to selling your product based on it’s features or it’s benefits.
Now if your product is high priced, requires a lot of commitment, but the need isn’t all that great, then you’ll want to focus on the benefits.
Come on! Who wouldn’t want one of those two things!
Do you see the difference here?