How I Built a Million Dollar Business Designing Jewelry
How I built a million dollar business designing jewelry without going bankrupt, moving in with my parents or working at Starbucks for insurance (well one of those did happen)
As I write this, I think back to many years ago when I was just starting out as a jewelry designer when I treated my jewelry business more like a hobby. Well, it was a hobby at that point and it made sense. Everyone loved my work and I could sell it on the side to make a little extra cash.
Then one day, I knew it was time to take the leap. I had a big dream and a passion for jewelry design. The best part? I was really good at it.
The problem was that I went to school for liberal arts, not business and definitely not for jewelry business. I don’t even think that existed (until now). I had a lot of ambition and talent, but not many business skills.
Fast forward a few years and a lot had changed. By the time I had been in business for 10 years, I had reached nearly $1 million in sales, received tons of press, had celebrity fans and my collections were sold around the world. But, I STILL wasn’t profitable. I couldn’t figure out what the problem was until I enlisted the support of advisors and mentors.
After the economy crashed, I decided it was time to make a change. My business was failing so I shut it down. I was time to make some serious shifts in my life and in business.
The first time I started treating my jewelry business like a business was about year “8” of TMD. It seems so ridiculous to me now that I was still treating my business like hobby when I had so many sales. The truth is, if you aren’t making money, you don’t have a business, but it took me almost a decade to really figure that out. The worst part? There were many years when I hardly paid myself!! I could not shake the starving artist myth.
The time had come: it was time to take a hard look at what I was doing. It was so clear to me that I had never really set a strong foundation for my business until it was too late. So what did I do? I invested in myself. I hired the best of the best to teach me everything they knew about effective marketing and solid business practices.
The results were astounding. Within months of launching my second jewelry business, I was highly profitable and 18 months later, I had a exceeded my wildest dreams and had a month of $30,000 in profits.
My business was forever changed because of that STRONG FOUNDATION.
That’s when I knew it was time to spread the love and share what I had learned. I believed in signs and I had so much faith in my path, that I knew that my failure was for a reason. And the reason was to teach jewelry designers how to run a business based on all the mistakes I had made over the years.
So what is The Academy?
My business partner, Robin Kramer, and I are passionate about helping designers. We offer FREE advice, an online community and online courses for designers at all stages in their business.
F&TA Volume 1:: Laying the Foundation opens for Enrollment on January 10th.
The course is a 6 week virtual program that teaches Jewelry Designers everything they need to know to lay a strong foundation for their jewelry business.
Here is an abbreviated breakdown of the course offering:
Volume I :: Laying The Foundation
Week 1:: DEVELOPING SOLID BRAND PLATFORMS
Week 2:: CREATING COLLECTIONS THAT SELL
Week 3:: IMPLEMENTATION AND GUEST BONUS SPEAKERS
Week 4:: SALES PLANS THAT ACTUALLY WORK
Week 5:: PR + MARKETING FOR LOW-BUDGETS
Week 6:: IMPLEMENTATION AND GUEST BONUS SPEAKERS
We are also lining up some surprise speakers…so stay posted.
Did you know that jewelry is a 30 billion dollar industry?
That’s right – 30 billion dollars! That’s a lot of people buying jewelry! And there is more than enough business to go around!
If you are serious about treating your jewelry business like a business, learn more about Flourish & Thrive Academy Volume I :: Laying The Foundation.
TAKE ACTION NOW::
If you are a jewelry designer, we want to hear from you. In the comments below, answer these three questions:
1. What was your biggest business success in 2012?
2. What do you avoid dealing with in your business?
3. What is holding you back from taking your business to the next level?
#Jewelry #Makers have you seen this game changing program via @flourish_thrive? Highly recommended: http://bit.ly/UQf3wF
#Jewelry #Makers you don’t have to work at Starbucks anymore. Find out how via @flourish_thrive http://bit.ly/UQf3wF
Ready to treat your #jewelry #business like a business? @flourish_thrive are ready to teach you http://bit.ly/UQf3wF
Open for enrollment:: @flourish_thrive’s Highly reco’d Laying the Foundation 4 #jewelry #makers http://bit.ly/UQf3wF
Increase Your Sales with 5 Proven Tactics to Guarantee Profits in 2013.