I attended a watercolor art class a few years ago. The teacher demonstrated his techniques while we watched and then we attempted our own paintings. During the class he told us that he would sell the demo paintings to us for $350 if we would like to buy them.
Someone in the class actually had the courage to say, “How can you sell that painting for $350 when it only took you 25 minutes to paint it?” He answered, “It took me 30 years to paint that in 25 minutes!”
I’ve always remembered that and it has given me courage to price my items in a way that includes my experience. Even if my materials are low cost, and even if I can make that thing in 15 minutes, no one has seen the ones in the trash or the ones I won’t sell or the ones that I made in the beginning. We all grow as artists and we need to value our skill and experience.
I can’t remember not knowing how to sew. I learned from my mother as she sewed my dresses and my Barbie Doll’s dresses. I’ve made over a hundred purses, totes and wristlets since last year when I started experimenting with them. An interesting thing happens when you make that many – your voice starts to emerge. People can tell those items are made by me. The consistency and quality of the end-product has also improved and my prices reflect that.
It’s a tricky thing, this pricing business. Whole books have been written about pricing strategy. Whew! As long as I am respectful of my fellow artists and respectful of my own skills, I think I’m on the right track.
More tips on pricing your Etsy items.