Do you design fantastic jewelry, but have a hard time growing your business?
As a jewelry designer, I know the difficulty that comes with translating your designs into the world of sales and marketing. Some designers only want to create jewelry, and nothing else. However, if you have always DREAMed of being a designer or maker with lots of people wearing your work, then it takes a little more strategy . Building strong business muscles is key to reaching success as a designer.
So, where do you start?
Build a Solid Foundation
Focus each day on one business building activity. If you sales are off, then focus your attention on sales. If you need to put an infrastructure in place for your business, then set up a system for one process and go for it. Read books and blogs and listen to interview series from those who have already done it (like the Design to Thrive series).
I cannot stress this enough. Rome wasn’t built in a day, and your business is won’t be either. Recognize the time, effort, blood, sweat, and tears (okay, hopefully not blood) that is involved in building a successful jewelry business. Don’t expect overnight results. Set lots of periodic goals instead of one large light at the end of the tunnel, and be realistic.
Take a look around. There has to be something that’s not efficient as it could be. Try to hone in and identify workflow problems. If you are a solo designer, how can you create email scripts or a production manual so you can eventually outsource? If you have a team, what can you do to be more efficient?
Slow and Steady Wins the Race
It’s a known fact that overnight successes take 10 years in the making!
I’ve said it before, and I’ll say it again: patience is a virtue, and practice makes perfect. There’s a reason these sayings are so popular! While you may only want to focus on designing, remember that building your business requires and constant focus on strategic partnerships, building a raving fan base and consistent sales.
In my experience, all of the designers I’ve known personally and have admired who have become a big success in their niche have learned how to build their business muscles~whether or not it came naturally. So what’s holding you back from going to the jewelry business gym?
We’d love to invite you to our Design to Thrive Series hosted by Flourish & Thrive Academy. We’re interviewing top jewelry industry designers, PR mavens and buyers. They are spilling the beans about how their road to success, how to get more media attention and the key facets that wholesale buyers look for when reviewing lines.
Yep it’s FREE so don’t miss out! the series Runs June 23rd-June 29th! Go here to sign up before it’s too late.
We want to hear from you!
In the comments below, share
1. What is the one aspect of your business you are truly struggling with?
2. What is a workflow problem you solved, and how did you do it?
Tracy Matthews is an eco-luxury jewelry designer specializing in bespoke engagement rings, wedding bands and heirloom redesign. She loves to connect on a personal level with her clients, making the process of design intuitive and fun! Her passion for making the business of jewelry fun, led her to found Flourish & Thrive Academy an online community of jewelry designers who are changing the face of the jewelry industry. Along with her partner, Robin Kramer, she is dedicated to helping jewelry designers get their work on more of their DREAM clients and raving fans.