How to drive much needed traffic to your Etsy shop
Here is the follow up to hooking your buyers with your Etsy shop–before you can hook lets get them there! I wish it were as simple as opening a shop, relisting items, and “poof!” you are selling well every day. That’s not reality, so lets move on!
I recommend two avenues, driving traffic from within the Etsy community and from outside. I know, that’s not very specific, so here are some more details for you.
How to drive traffic from within Etsy
- Get Involved: build connections with your shop as a platform. Chat to others in the forums–hop into forums that you know you could be of some assistance within. You don’t need to spend all day there, find some conversations that are low in comments and shed some light.
- Contact shops: You are an Etsy user and probably an Etsy shopper, use this to your advantage! Build your own virtual colleague database. Contact shops you feel are really doing something right and shops with similar product as yours and open up the conversation. You will be surprised what that support can lead it!
- Be a guest: Etsy has a fantastic blog and it’s read by more than a handful of people Be a guest writer! This takes some persistence as the line to be on the blog is long and you can get lost in the shuffle. To help expedite this submit ideas over time, have a point of view to offer, and forget promoting your shop! Instead write about something you are an expert in that can inspire others.
How to drive traffic from outside Etsy
- Support your shop: how can others promote your shop if you aren’t even pluging it? The easiest way to do this is to build a second home for your work where your buyers can learn about you, your process, and why you do what you do. How? Start a blog!
- Build links: Link to your Etsy shop from as many Blogger, etc. These sites also offer great communities that support what you do, join in on the conversations.
- Guest Blog: Get on the rador for blogs with handmade lover followers. Become a reader, see what trends they are talking about, and then offer up a guest post that gets their readers involreputable sites as you can. Reputable are those that will catch the attention of Google, such as Facebook, Twitter, LinkedIn, YouTube, Google Profile,ved. DIY projects and selling advice are always hot topics. Here are a few of my favorites: Scoutie Girl, Handmadeology, Smile & Wave and for a list of industry specific blogs just email me! firstname.lastname@example.org
What are you waiting for?