How to Figure Out Where Your Etsy Sales are Coming From
04. Aug, 2011 
5 Comments
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So, by now you all should be aware that you NEED to get Google Analytics (“GA”) running on your Etsy shop. If you haven’t yet, see here. Also read this article on understand your traffic sources. In order to proceed with the rest of this article, you must have GA set up.
Ok. So you’ve got GA running and you’re using my Google Analytics for Etsy tutorials to better interpret the data. Great. Today we’re going to go over how to determine where your sales are coming from. In an ideal world, this would be easy since GA has an e-commerce tracking feature. BUT, Etsy does not have the e-commerce feature turned on, so figuring out where sales are coming from is tricky and not 100%. But the below method is the best we’ve got. So without further ado, here’s how to figure out where your Etsy sales are coming from.
1. Log in to Etsy and make a list of the items you sold and the dates they sold. Keep note of multiple items in one order.
2. Log into GA.
3. Adjust the date range to fit the first day in question. (We are working day-by-day.)
4. Click “Content” and then ”Content by Title”.
6. On the next screen, click the drop-down box that says “None” and select “Source/Medium”. You will now see all the possible sources that brought in the sale.
7. Look over the list. Any visit to the item that lasted only a couple seconds can be thrown out. Jot down the remaining sources.
8. Do this for your remaining sales. For sales of multiple items in one order, look for overlaps in traffic sources. Remove any that only delivered a view to one item.
9. Once you’ve done this for your full list, tally the sales per source. You should now have a rough list!
Now, I will say that this methodology is very crude. It assumes people buy on their first visits to your shop and it attributes the sale to the most recent source and rejects other previous sources. (i.e. found your shop through organic, favorited it, then came back directly and bought days later). BUT, it’s the best there is and it should give you a trend, at least, to go by. Do this for a month or week’s worth of sales to get enough data. Then use the data to your advantage! And as usual, comment with questions!
Hope this helps!
Much love,
Andrea
My Etsy Shop: Studio Eleven 11: Handmade Jewelry With a Story
My Personal Blog: Studio Eleven 11 Blogs!
Facebook: Studio Eleven 11
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I completely do NOT understand GA. I have it added to my WordPress site and I can see that stats there but if I try and sign in directly to GA, I’m lost! Do you need a new account just for Etsy to use the steps above or can you add multiple sites to one account? I know there is so much more I could be seeing if I could figure it out.
I too am a bit confused by GA..only because there is so much info- its overwhelming and then I give up…I will read this article thru and try it..However- I really like the Etsy Stats now..at least that is simple to understand..
thanks!
I was with you until you said “a month’s or week’s worth of sales”. I only have 0-2 sales per month. Does doing this for all sales total do the same thing?
Mindi/Deb: Etsy stats are much better now then they were. GA is just much more powerful. I try to distill down the important reports for you guys to know in my tutorials on my blog. Also, you can add a new site to one account.
1. Click the Google Analytics icon in the upper left when signed in.
2. On the next screen, click the “Add New Account” on the right side of the dark gray bar that says “Account”. Continue with Etsy provided directions from here.
Laura: Do this for whatever sales you have. Obviously the more info you have, the less likely a sale from a particular site is a fluke. The only good thing: the lower volume you have, the easier this exercise is.
Thanks for posting this. I’ve not done serious homework on studying where my sales come from, but I will definitely sit down to do this exercise!