Thursday , 24 April 2014
How to Gain 100 New Customers this Month: Part 1 I ask you to come to this article, and everything you read about business, with an open mind. Take a moment to notice that your perspective of your small business is always askew—you’re simply too close to it, it’s personal, and you probably carry a lot of fear and negative “what if’s” around with you.

How to Gain 100 New Customers this Month: Part 1

Small Red Geode Bowl / Wheelthrown, handmade pottery

Small Red Geode Bowl / Wheelthrown, handmade pottery by: blueroompottery

How to Gain 100 New Customers this Month: Part 1

I ask you to come to this article, and everything you read about business, with an open mind. Take a moment to notice that your perspective of your small business is always askew—you’re simply too close to it, it’s personal, and you probably carry a lot of fear and negative “what if’s” around with you. That’s natural—especially in the handmade business.

But, just imagine you were making business decisions for a big brand. It wouldn’t be personal at all, would it? When we think about a big change or investment for ourselves, we typically think a grand thought, and then shrink back to where we believe we should be—the comfort zone where we feel safe.

“Behold the turtle. He makes progress only when he sticks his neck out.”—James Bryant Conant

I made a conscious effort in October to challenge myself. I created a goal, a big sweeping affirmation: “I have 100 new customers by October 31, 2011.” Never mind that my current new customer gain was about 10 per month, I had stalled out and I needed a boost. I was feeling frustrated and stuck, and when I asked myself, “what would make me feel better?” The answer was: 100 new customers right now. And so it began.

The neatest thing about a big, break-through affirmation like the one I created is that it blows a hole through your ceiling. In September, my belief was: I only gain about 10 new customers a month. And, UGH, that still feels frustrating. That’s snail’s pace. The bigger businesses I’ve chosen as role models are gaining a heck of a lot more than 10 customers per month, and I want a ladder to their league.

In October, I told myself—every day—that I have 100 new customers this month. I was excited about that prospect, and every day I was open-minded and opportunistic—looking for the chances to make my affirmation come true.

I’m going to tell you exactly what I did to gain 100 new customers, starting in the next post, but I wanted to begin here. Because honestly, it doesn’t matter what changes I made to accomplish this—it probably isn’t the answer you’re looking for, though I’m happy to share.

For now, I want you to think about your limitations. Where are you the turtle in the shell, afraid to stick his neck out? Is what you’re doing working? How close is your perspective? Are the new customers you want pouring in? Are the sales pouring in? Do you want more?

What would make you feel better about your business next month? Create an affirmation in the present tense that you can focus on each day of that month. Remove your limitations and open your mind. Until next time, Lisa

JOY - TAN with BLACK text - Christmas Pillow

JOY - TAN with BLACK text - Christmas Pillow by: NestaHome

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18 comments

  1. I have a dream of, at least 1 sale everyday. At this time of the year, I’m not far of, but during the off season, That thought seems crazy. LIked what you had to say and I’m going to sit down with pen & paper.
    Looking forward to the next post.
    Ciao,
    Sally Anne

  2. As listed above by Clay Sharper Gallery, I too have a dream of at least one sale a day! I will be looking for your next post!!!

  3. I am very interested in your article … looking forward to the next one. My questions are – Where are you making your items available at? Do you mean retail shops, online customers and craft shows all together? Or are you speaking of strictly through Etsy / Artfire etc. or online in some way? Also is for more than 1 business venture? Like if I taough classes and sold may handmade would a new student be considered a new customer as the same as a person who just purchased from me? I can’t wait to hear your ideas. I see you are a positive thinker who is driven to succeed :) Which is half the battle. Good luck you have attention :)

    • Hi Anna,
      My items are only available on Etsy, and I count the customers who have purchased from me. But, each of us is in a unique position: if all of these people add up to sales and revenue for you, then by all means, count them toward your affirmation.

  4. Hahaaa! I misspelled my name :)’Pereira’

  5. I am also looking forward to the next article. I have found that the giveaway app works wonders in terms of fan #’s, but paying customers are what we all need more of, & strive to keep. I’ve gained over 300 fans in the last 7 days- Passed my goal of over 2,000 fans in 8 months… & am relatively busy most of the time. We ALL have slow times, & some months seems no one is interested. I would also love if it you have some insight to all the new “insights” FB now gives our pages- what “# of people talking about this” actually means? I have my loyal fan base- those who always comment or like a post or photo, but would love to draw more of my fans in as well- not just those looking for a freebie. Any tips would be great & thanks for taking the time to share! <3

  6. Love this, “Remove your limitations and open your mind.” Had to tweet it and share. http://www.craftbliss.com ~Dee

  7. Sounds like lofty goals, I will want to hear more. My goal right now would be 1 sale each week lol! I am a WAHM and I like to give the personal touch to each sale, so those limit my time to do other business type goals(like list 1 new item everyday) I have two shops, this one and my organic hemp(mostly jewelry, but some other goodies) http://www.etsy.com/shop/HandmadeHempMomma
    staying busy till your next post!

  8. I had a goal this month, and I worked harder than ever before to achieve it. I wanted to get 1000 page views per day, 30,000 for November. I also wanted at least 1 sale every day.

    I made the views, and exceeded it, but there were 3 days without sales. It was an awesome month for me.

    But I think we can all learn new tips and tricks and I am keen to see how Lisa achieved her goals.

    Great teaser article.

    • THOSE ARE FANTASTIC RESULTS! You know, I read the Success Principles by Jack Canfield, and he started one year with a goal to make $100,000 (he had made about $35,000 in the previous year). Every day he woke up with that goal plastered across his ceiling–he NEVER let it out of his awareness.

      At the end of the year, he had made something like $96,000. (You reminded me of him when you said your goal was a sale every day, and you only went 3 days without one). This is where your attitude plays SUCH an important part of the process–do you see that $4,000 shortage as not meeting your goal? OR-do you see how much you’ve made and celebrate your success! I like your attitude, way to celebrate your success!! ♥

  9. I love this post and I believe very strongly in affirmations.

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