How to Get More Blog Post Readers (Immediately!)
You might write better than Edgar Allan Poe on a bad day, but that doesn’t mean you can just slop words onto a page and expect to be flooded with readers.
Aesthetics matter more than you might realize when it comes to whether or not your blog posts will get read. In fact, the way you present your content can be the very thing that determines whether your blog lives to see another day or dies a lonely internet death.
We all know how much it hurts when you write a blog post you love only to get nothing more than a handful of readers. (Or at least I do.)
But that’s why you need to do everything in your power to make your blog posts as reader-friendly as possible.
To help you hone the visual appeal of your blog posts, I’ve put together some fast, easy fixes that’ll make your content more eye-catching and worthy of your readers’ time.
Let’s get started!
Don’t Settle for Mediocre Images
As a business owner, the way your product images are coming across to your readers should be one of your main concerns.
For example, if you sell handmade jewelry and are writing a blog post on upcoming trends for spring accessories, I’m going to expect to see some great images to go along with it.
But what happens if the images are too small, too large, grainy, blurry, or far away?
The worst thing possible: You just lost a great opportunity to sell that product to your reader – and it has taken away from the overall aesthetic appeal of your blog post to boot.
Up your image game by following the tips below:
- Only use photos where you can see your product clearly. If it’s too close-up or too far away it’s not going to highlight your product for sales or complement your post’s content.
- Use an image-editing tool to enhance your photos. PicMonkey is free and makes editing photos fantastically easy. (You can crop, resize, adjust color, add text, use overlays, create collages, etc. on this site.)
- Always align your photos (centered or right-aligned look best in my opinion). You can easily do this in all blogging platforms.
- Even if you’ve resized your image prior to uploading it to your blog, do it again. Play around with different sizes to see what will look best with your content.
- If you don’t love an image, don’t use it. Period.
- Bonus tip: If the image you’re using is of a product you actively have for sale, link it with the URL of where your readers can buy it for easy purchasing.
Formatting Is Your Friend
Think about the blog posts you love to read… do they contain long walls of text with no paragraphs in sight? Probably not. So why would you ever present your content that way to your readers?
If you want to attract and retain more readers, follow the easy tips below:
- As a general rule, keep your paragraphs to 3-4 sentences max. This will make your blog posts easier on the eyes and more enticing to read in full.
- Use bullet points and/or numbered lists. For all those skimmers out there, bulleted lists make it easy (and fast) to identify your main points.
- If you want to highlight a quote from someone or even an important tip, try using a blockquote. In WordPress, this looks like quotation marks on the editing toolbar.
- Try using bold and/or italics to emphasize points and to make important words and sentences stand out.
- Throw in some internal links to past blog posts. Keeping readers on your site is something all bloggers strive for and links can help make this happen.
Friends Don’t Let Friends Skip Spell-Check
Yes, using spell-check is a very simple step but it’s one that gets overlooked time and time again. If you normally write your blog posts directly in WordPress or Blogger, try switching to a Word document instead.
Running Word’s spell-check program will take no time at all and will catch many spelling errors, as well as some grammatical issues.
Typos can damage your credibility and make your posts look unsightly… don’t let this happen when spell-checking can be done in under a couple minutes, tops.
P.S. Even the best spell-check programs don’t always catch everything. Proofread your blog posts every time, (preferably twice) to ensure what you’re putting out to your current and potential customers is error-free, engaging, and full of relevant information specifically tailored to your audience.
What is your best formatting tip for retaining blog visitors?
Shannon is the content marketing manager for Scott’s Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she’s not blogging, you can find her daydreaming that she’s Khaleesi from Game of Thrones.