Having a successful craft show experience means more than simply making a lot of money over the weekend (though that’s great too!) Another factor to strive for besides immediate sales is directing your visitors and buyers to buy again from you later, either in person, or from your website or marketplace site. There are several things you can do to make this more likely to happen.
Maximize your business cards.
Leave a stack of cards at the front edge of your craft show booth so shy passerby’s can easily grab one without having to ask. Also, be sure to hand them out personally to any interested browsers or purchasers in case they missed the stack you left out.
Your businesses card is a powerful advertising tool. Make sure it is unusual enough to catch someone’s eye, and clearly indicates who you are and what you sell. (Don’t just include a pretty stock design, but rather, an actual image of your products and multiple ways to contact you.)
A coupon code good for your website only on the back of your business cards will help direct people to check out what you have online at a later date.
Collect e-mail addresses.
If the show allows it, offer up a giveaway item in exchange for names and e-mail addresses. The winner will be notified by e-mail after the show. (Just make sure you are letting people know that they are also signing up for your newsletter.)
If you don’t have an e-mail newsletter, then you need to get one. Services like Mail Chimp and others offer free starting packages for people with small or not-yet-existent lists. This really is the best way to stay in touch with craft fair browsers long after the show has taken place.
Offer custom requests/orders.
A lot of times someone perusing your craft booth with just LOVE a particular item, only they wish it was in a different color, size, etc. Be ready for this with a stack of “Custom Request” forms, that the browser can easily fill out the item specifics, and give you partial or full payment for the item right then and there. This can keep you busy for weeks after a successful show, and in contact with several of your customers regarding their orders, all of which is a great opportunity for long-term relationship building.