How To Have A Successful And Fun Open House Jewelry Selling Party
Here is onetimestwo’s tips on having a jewelry party at home from the ning:
I had a successful and fun open house jewelry selling party over the weekend and here are some of my tips and learnings…
Mine was a 2 hour open house style (no “presentation” needed) on a Saturday afternoon. I had some wine (of course) and some snacks and cookies, so no huge food prep. Guests could just pop in during that time and look around and socialize.
- add your etsy address so guests can check out your stuff beforehand. Many of my guests had visited my site prior to the open house.
- I just used a cute pre-printed letterhead sheet from Staples and matching envelopes. Ran it through my printer with all the info. Also added a hand written note at the bottom of each.
- ask for an RSVP but know that some will come without letting you know, and some that did plan to come will not.
- I was only accepting checks or cash. I stated this on my invite. I got mostly checks at the party.
- Encourage guests to bring friends! Don’t we always spend more money when shopping with friends?
- I thought if my display looks really great, the perceived value of my jewelry would go up.
- I used different sizes of picture frames bought at the thrift store as my starting point. Took out the glass, and painted them all white (with old paint I had in the basement). Then covered foamcore with plain fabric to use as inserts. I basically used these as trays to display my jewelry on. Super cheap but gave me a really great surface to show my stuff.
- I also used some serving trays and antique linens to help give a little more inspiration to the whole display. Repurpose things you may already have.
- I grouped my jewelry by color, style, etc. Some people like to buy matching sets, so I tried to set those together.
- Have mirrors if you are selling jewelry.
- I streamlined this. I have lots of different prices in my etsy shop, but I tried grouping similar items and just making little signs for pricing of those. Some pieces I may have sold a few dollars cheaper than my etsy site, some a little more. I needed it to be simple.
- Variety. I had a ton of $10 items, on up to $60.
- Make sure everything is marked. My trays were destroyed and things moved around everywhere at the end. My stuff is kind of OOAK so people picked it up and carried it around with them until they decided.
- So many people were buying holiday gifts! Most of my earrings that sold for gifts (or overall for that matter) were on earring cards that I got from a seller on etsy. I don’t know if it looks more professional to have it on a card if you are giving a gift, or what the perception was there.
- I made tags with cardstock run through my laser and a round cutter scrapbook tool to make tags for other stuff.
- I placed little boxes with ribbons on them around the display as gift giving reminders. This is how I typically send my orders on etsy anyway, so I already had the supplies for this.
- Have business cards.
- I had a raffle for a pair of earrings, but didn’t do any other promotions. Wanted simplicity.
- Like anyone on our team who does craft shows will say, the more items you have the better. I thought I had a ton of stuff, but it looked really picked over at the end.
- What sells online may not sell at the party. Best sellers on my etsy site were duds at the party.
- Custom orders- I got a few of these at the party. I wish I had made a simple form I could fill out for each order. I was super crazed and just scribbled them down on a scrap of paper.
You should all try this if you haven’t in the past! It was really fun.
Join the discussion over in the Etsy forums HERE.