Operating a business is all about goals. Most often these goals center around reaching a certain point of success within a certain time frame. Such as, make 100 sales within the year, or make 2 sales a day.
Or they are profit-oriented, as in: make $20 or more in sales a day. Goals centered around amount of sales made, or amount of money made from sales are all well and good, but they can be frustrating and unaccountable for the business owner.
The reason being is that these kinds of goals are really out of the realm of control for the seller.
If I attend a craft fair, with a goal of $300 in sales, I may achieve my goal I may not. The amount of sales I get is really out of my control due to all of the factors pertaining to whether or not the fair has a good turn out in attendance, the season of the year, the weather (if an outdoor fair), the location, etc. It’s a similar situation with online sales. You can be doing everything possible to get sales, everything you are supposed to, but it may just be a slow time of year.
I propose that you take your sales goals, and transform them into goals that you can actually control and take accountability for. For example, think of the things that need to be done in order to start getting those sales. Make those things your goals instead of profit numbers.
- Instead of the goal of getting 100 new Facebook fans (you can’t control whether or not people will like your page), make the goal to post regular updates to your page everyday.
- Instead of the goal of getting 2 sales a day (you cannot control whether or not people buy from you), make the goal to add 2 or more new items to your shop a week.
- Instead of the goal to make $300 at a craft fair (uncontrollable conditions may allow this to happen or they may not), make the goal to bring $900 or more worth of merchandise and set up an appealing display.
See how this works? If your goals aren’t reached, you have only yourself to blame and hold accountable. Goals are great for keeping on track and staying on top of things, and having goals that you can actually control will keep frustration at bay, and the feeling of accomplishment ever present as long as you work for it.
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