In my previous article I talked researching for strong keywords and phrases. Now that we have found what key phrase we want to try to rank for, we need to properly place it throughout our Etsy shop and listing.
The listing that is in question is this fabric and paper garland by The Paper Button:
Let’s look at this item and place the key phrase in the proper places. We are trying to rank for the key phrase “paper garland”. Find out why HERE!
The first place you can place your keyword or phrase is in the item title.
Right now as this item sits it’s url is doing nothing for the key phrase we are trying to rank for. In order to have the url working on our side we need to change the title around just a bit.
I moved the words around just a bit as you can see below. Now the key phrase is in the url.
Including the keyword or phrase you are trying to rank for in your title also is important when the Google bots are crawling your picture in your Etsy shop. Every picture for each listing has the alt tags already set by Etsy, and the alt tag is your item title. When Google looks at your picture it will see that this picture belongs with this item due to the alt tag. Make sure your keyword or phrase is in your title. Below is a screen shot of the html source from this listing. Notice the alt tag is the title.
Moving on to the item description. Here we want the key word or phrase in the first line of the description. You will notice in the original description the key phrase is no where to be found. You can see in the Google preview that paper garland is not present. Let’s fix that!
With a few simple changes and not making the item description to jumbled, we optimized the item description. Check out the Google preview. Notice that we now have matching key phrases. This will do two things for your visibility. First Google will start to rank this item higher in the search. Second this will help the searcher make a better decision when clicking. If you were searching for paper garland and saw this Google result you would click. Seeing twice the results of the key phrase in one search result is powerful.
Even though our Etsy tags are only used in the Etsy search and don’t have much to do with Google, you will still want to add your key phrase to your tags.
Making a few minor changes to the shop announcement will help improve the look and SEO. By moving the key phrase paper garland closer to the front it will not get cut of by Google and searchers will see it in the results. If you have not already read my post on Why you should keep your Etsy Shop Announcement I suggest you do!
Here is what The Paper Button’s shop looks like in the Google without the changes made. You can see that the key phrase we are trying to rank for does not show up anywhere.
You can also move around words in your Etsy shop title. By moving “Paper Garlands” to the front it will not change the look of the title much, but it will show in the very beginning of the Google results.
In my next article I will be teaching how to get your shop and items to rank faster and higher in the Google search!
If you missed part ONE … make sure you read up on how to find the best keywords for your Etsy shop.
Part 3 will explain what backlinks are and how they can help you improve your Etsy SEO.
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