Running a sales events in your Etsy shop can be a great way to move some stagnant merchandise, direct new customers to your shop, and boost your sale numbers. Rather than simply lowering your prices or running a discount code, if you take the few extra steps mentioned in this post you can ensure that the event won’t be a dud. There are a few things ways you can prepare your shop for a sale that will help to ensure a successful run with lasting impact.
Make sure you can afford a sale.
If your prices are already too low, then running a shop-wide sale could cut into your profits and end up costing you money in the long run. Before deciding to run a discounted price, really evaluate how much you will be making versus how long it takes to you make your items and your supply costs. If even offering a 25% discount will end up hurting you, perhaps it’s time to think about upping those numbers a bit so you CAN afford to have sales events once in awhile.
Decide when, and how much.
Set the date for when your sale will start at least a week ahead in the future. You can schedule your events and amount of your discount using the EtsyOnSale app (your first sales event with the app is free.) Make it a number that will attract some attention (at least 15% off or $1 off if a number amount). Not many people care about get 5% off of their total purchase, but 50% off will get people scrambling over to your shop.
Get People Excited Beforehand
Have you ever gotten those sale ads to your favorite retail outlet a few days before the big weekend sale and gotten excited? Run the same concept with your upcoming Etsy shop sale! This is why you want to set your sale at least a week into the future of when you want to run. That way, you can take the time before it starts promoting the upcoming event on your Facebook page, Twitter, your blog, and wherever else you promote off-site. Give some sample items as examples: “On Saturday, this $30 necklace will be only $20! Don’t miss the upcoming weekend sale in my Etsy shop!”
Don’t stop Promoting
From the moment your sale starts to it’s very last day, promote the event in all of your online and off-line outlets. Let people know which items are limited and could be gone soon if they don’t act now. Give people a timeline of how much longer they have with each day of promotion. “Only 3 days left!” “Only 2 days left! Hurry up and grab your favorites before someone else does!” “Final sale day! This is your last chance!” Customers tend to act on pressure and will buy if they think they are going to miss out if they don’t.
Makes Sales a Rare Occasion
After your Etsy shop sale is over, and has gone so well, pat your back and breathe a sigh of relief. After such a rush of attention to your shop and all of those orders, you may feel tempted to set up your next sale event.
Take a break. you don’t want to turn into one of those shops constantly offering discounts and sales. If you do, your customers will know that they don’t need to buy anything from you at full price. They can just sit tight and wait a few days for your next sale.
Also, if you are constantly having sales events, the effect WILL wear off. The promotions will becomes annoying rather than exciting. Could you imagine if retail stores had a black Friday sale EVERY FRIDAY? I doubt as many people would start showing up after a short while. Give yourself a good two or three months before you even start prepping for your next sales event, that way the events can continue to have the largest positive impact on your Etsy shop.