I am very lucky to have my handmade beauty company Mojo Spa for over ten years and every year I found myself having a hard time dealing with the slow months of January, February, and March. One year I had an epiphany that changed the way I did business during these slow months.
First and foremost I asked myself how I could I get more traffic to my website during the slow months when people are not really shopping like they do during the holidays. The first idea that came to my head was to have a contest for the “best testimonial” where I would send out an email to my customers asking them to write testimonials on their favorite product and the best one would win a $100 gift certificate. This did three things for my business:
1.It got my good customers to my website which in turn might to a little shopping when writing their testimonial.
2.Writing the testimonial would remind my customers how much they love the products and remind them to tell their friends, family, or co-workers.
3.Allowed me to get valuable testimonials that new customers could read and appreciate how effective my products actually are.
Getting testimonials is a big driver for an on-line business because the customer cannot touch, smell, or try on the item for size. This can be a disadvantage therefore great pictures are always suggested time and time again. Testimonials allow new customers to feel part of the experience of the product by living vicariously through that person’s testimonial. I have even bought a product based on a testimonial because the details listed fit my needs.
The second idea was coming out with limited edition products that could only be purchased during the slow months. If customers knew that they would have to act fast because there are limited supplies then they would purchase those items and not wait. These limited edition products are always based on something that is important and valuable to my customer. For example, I launched a line of cake soaps in certain scents that were in limited supply. I took my bestselling cake soaps and created a mad dash for my customers to purchase because they were new scents that were in limited supply. I even told them the amount I made which was thirty so customers would further understand the urgency to buy if they liked the scent.
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