Friday , 22 September 2017
How can I get more traffic to my website during the slow months when people are not really shopping like they do during the holidays?

How to Succeed On Etsy During the Slow Months

Utopia Bath Bar with tropical fruit scent

Utopia Bath Bar with tropical fruit scent | by: mojospa

mojospa says:

I am very lucky to have my handmade beauty company Mojo Spa for over ten years and every year I found myself having a hard time dealing with the slow months of January, February, and March. One year I had an epiphany that changed the way I did business during these slow months.

First and foremost I asked myself how I could I get more traffic to my website during the slow months when people are not really shopping like they do during the holidays. The first idea that came to my head was to have a contest for the “best testimonial” where I would send out an email to my customers asking them to write testimonials on their favorite product and the best one would win a $100 gift certificate. This did three things for my business:

1.It got my good customers to my website which in turn might to a little shopping when writing their testimonial.

2.Writing the testimonial would remind my customers how much they love the products and remind them to tell their friends, family, or co-workers.

3.Allowed me to get valuable testimonials that new customers could read and appreciate how effective my products actually are.

Getting testimonials is a big driver for an on-line business because the customer cannot touch, smell, or try on the item for size. This can be a disadvantage therefore great pictures are always suggested time and time again. Testimonials allow new customers to feel part of the experience of the product by living vicariously through that person’s testimonial. I have even bought a product based on a testimonial because the details listed fit my needs.

The second idea was coming out with limited edition products that could only be purchased during the slow months. If customers knew that they would have to act fast because there are limited supplies then they would purchase those items and not wait. These limited edition products are always based on something that is important and valuable to my customer. For example, I launched a line of cake soaps in certain scents that were in limited supply. I took my bestselling cake soaps and created a mad dash for my customers to purchase because they were new scents that were in limited supply. I even told them the amount I made which was thirty so customers would further understand the urgency to buy if they liked the scent.

To read the rest of these tips check out the post in the Etsy forums HERE.

Giving important Etsy forum threads written by the Etsy community a second look, so Etsy sellers can Read, Learn, and Apply!  Find more Etsy Tips Here!

The “core” of success is already within you—ready to be released—it’s all about YOU!  Creative Etsy Success 

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20 comments

  1. I like the idea of the testimonials

  2. I already receive lots of testimonials, but as a contest to prompt others to come visit us again is a really great idea that I had not heard of before. Thanks for sharing!

  3. What great advice (also good stuff in the Forum Post)! I would be curious to know how many people have done testimonials in their Etsy shops and how they’ve gone about sharing them? Would it be in the listings or on the profile? What has worked best?

  4. I have to dig out my testimonial and then ask if my other buyers will let me use their feedback quotes. What a great idea.

    I’m lucky to be selling jewelry this time because we have Valentine’s Day as a buying time to mitigate the slow months.

  5. Thank you for sharing these great tips!
    The first of the year is a slow time, but thankfully, like Jacqueline, I also make things for Valentine’s Day so that helps a lot.

  6. I put feedback of each item on my listings. I think it helps to have feedback of the product right there for them to read. I like the idea of a contest.

  7. Great idea!

  8. Great ideas! I’m just starting out on Etsy and nervous about weathering the slow months. Thanks!

  9. Super!!!! Thank you so much for sharing this with us :-))))
    Greately appreciated!

  10. I have some testimonials I can put on products descriptions. I like the idea because, I too sell products that people cannot smell. It is a hard sell, working on the photos. Thank you

  11. Never thought of putting the testimonials at the bottom of my product descriptions. Thanks for the idea Tressa.

    The contest idea is great too! Thanks to all for sharing.

  12. Great ideas!

  13. This is a great idea. Thanks for sharing.

  14. Wow, that is a great idea!! Thanks for sharing! I’m going to find a way to apply to my paper!

  15. This is such a great idea! Thank you for sharing with us!

  16. I love hearing how other people address ‘trouble spots’ and turn them into opportunities. Great stuff.

  17. Great idea to ask for them within the description. Your article got me thinking, and that is a good thing!

    Have a wonderful Holiday!

    http://www.etsy.com/shop/SharonOrella

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