Social networks are filled with big and small business trying to sell their products. A lot of them are doing it wrong. Before you start showing me all of the new stuff you have listed in your shop, I need to know why I should care about your stuff in the first place. More importantly, I need to know why I should even care about YOU. Facebook is a great platform you can use to build up the reputation you need to gain a following that will care about you, AND your products.
As a handmade business operator, the YOU is more important than ever. You are the one making your products, so your likability is a persuasive factor in whether or not people will be wanting to buy your stuff.On Facebook, people want to become friends with you. You can comply by making friends right back with them. You accomplish this feeling of mutual “friendship” by how you update your statuses and how often.
Facebook users like to see updates in their news feed that they can relate to. The “it’s funny because it’s SO TRUE” rule applies here. I try to break up links to my Etsy listings and blog posts with witty one-liners, helpful advice, and share-able images. They often grant me a plethora of likes and gradually help me build up a loyal fan-base.
As a general rule, only 25% of your updates or less should be links to your listings. Also, space your updates apart by a few hours each, so you aren’t bombarding anyone’s feed, which can be annoying no matter how awesome your updates are.
Mixing up the type of updates you post keeps your Page refreshing and fun. It also keep people checking back to make sure they haven’t missed anything, and increases likes and comments (the things that help your posts get seen.)
Some Update Ideas:
- Link to your latest blog post, with an interesting lead-in that makes me curious to click.
- A funny (but tasteful) joke.
- Link to your newest listing, again with an interesting lead-in that makes me curious to click.
- An inspirational picture.
- Link to a cool treasury you’ve been included in (be sure to thank the curator!)
- Point out a helpful online tutorial you’ve discovered.
- Quote feedback from one of your customers. Upload a screenshot the feedback for an even bigger impact.
- Upload an in-progress image of one of the projects you are working on.
- Offer an exclusive coupon code for your Facebook fans.
- Share a cool or funny YouTube video.
- offer a tid-bit of life advice.
- Start a conversation by asking your fans a question. (Example, “What are you dressing up as for Halloween?”)
- Upload a picture of your studio/work space.
- Let your fans know what shows/galleries/market places you will be attending.
- Promote other sellers and their items. (Share the love!)
- Share cool status updates from other pages you’ve liked from your business page.
Rinse, and repeat. I get a lot of people asking me what the “secret” is to having an interactive Facebook page. Really, it’s all about getting into the rhythm of mixing up the type of things you post. It’s okay to post links to your listings, as long as there is a good mix of other stuff that help your fans relate to you as a PERSON, not just a company. It’s not as much fun being friends with a company.